Introduction
The Leading Hotels of the World looked to Sojern as a preferred marketing solution to drive direct bookings for their individual properties, through their multi-channel marketing initiatives. In eight months since the collaboration began, Sojern has influenced over $4.6M in direct booking revenue across 48 of their hotels.
Objectives
Independent hoteliers have a lot on their plate—from delivering an exceptional customer experience to managing staff, to marketing. The corporate team at LHW aims to lighten the load of their properties by working with innovative providers to help achieve their goals. The LHW team wanted a marketing solution to recommend to their 400+ properties to assist with their digital marketing efforts and drive direct bookings.
"With today’s competitive market, it’s imperative for us to find tailored marketing solutions that both amplify the distinctive stories across our diverse portfolio and support hotelier efforts to drive direct bookings. Sojern’s customizable offering makes it easy for our collection of independent hotels to gain visibility and drive business in key digital acquisition channels."
Solution
In eight months, Sojern has influenced $4.6M+ in direct booking revenue across 48 properties. Hotel-level feedback is positive. “Sojern is always working for us, constantly attracting new guests to our property,” says Roxana Medina, Director of Marketing at Carillon Miami Wellness Beach Resort. "Sojern drives direct bookings without the upfront investment,” adds Devina Hindom, Director of Marketing Communications at Capella Ubud, Bali, “My favorite things are the service and the user-friendly dashboard."
About the Partnership
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"With today’s competitive market, it’s imperative for us to find tailored marketing solutions that both amplify the distinctive stories across our diverse portfolio and support hotelier efforts to drive direct bookings. Sojern’s customizable offering makes it easy for our collection of independent hotels to gain visibility and drive business in key digital acquisition channels."
