Sojern Delivers Multi-Channel Marketing Solutions Across the LHW Portfolio

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Sojern Delivers Multi-Channel Marketing Solutions Across the LHW Portfolio

$4.6M+
across 48 properties
3,400+
bookings in eight months
Amplified
storytelling across a diverse portfolio

Summary

The Leading Hotels of the World looked to Sojern as a preferred marketing solution to drive direct bookings for their individual properties, through their multi-channel marketing initiatives. In eight months since the collaboration began, Sojern has influenced over $4.6M in direct booking revenue across 48 of their hotels

With today’s competitive market, it’s imperative for us to find tailored marketing solutions that both amplify the distinctive stories across our diverse portfolio and support hotelier efforts to drive direct bookings. Sojern’s customizable offering makes it easy for our collection of independent hotels to gain visibility and drive business in key digital acquisition channels.
Marissa Brady, Director Hotel Direct Digital Marketing
Debido al mercado competitivo de hoy en día, es fundamental para nosotros encontrar soluciones de marketing personalizadas, que amplíen las historias distintivas de nuestro variado portafolio y apoyen los esfuerzos de los hoteleros por impulsar las reservas directas. La oferta personalizable de Sojern facilita que nuestra colección de hoteles independientes obtenga visibilidad e impulse el negocio en los principales canales de adquisición digital.
Marissa Brady, Directora de marketing digital directo de hoteles, Leading Hotels of the World
Dado el competitivo mercado actual, es imprescindible encontrar soluciones de marketing a medida que den a conocer las exclusivas historias de nuestra variada cartera y apoyen las iniciativas de los hoteleros para generar reservas directas. La oferta personalizable de Sojern permite a nuestra colección de hoteles independientes ganar visibilidad e impulsar el negocio en los principales canales de adquisición digitales.
Marissa Brady, Directora de marketing digital directo de hoteles, Leading Hotels of the World

About

Leading Hotels of the World

The Leading Hotels of the World (LHW) is a collection of over 400 luxury hotels in over 80 countries. Their hotels embody the very essence of their destinations. Established in 1928 by several influential and forward-thinking European hoteliers, Leading Hotels has a nine-decade-long commitment to providing remarkable travel experiences.

Leading Hotels of the World ad example on a laptop
Leading Hotels of the World ad example on a laptop

About

Leading Hotels of the World

The Leading Hotels of the World (LHW) is a collection of over 400 luxury hotels in over 80 countries. Their hotels embody the very essence of their destinations. Established in 1928 by several influential and forward-thinking European hoteliers, Leading Hotels has a nine-decade-long commitment to providing remarkable travel experiences.

Leading Hotels of the World

Challenge

Independent hoteliers have a lot on their plate—from delivering an exceptional customer experience to managing staff, to marketing. The corporate team at LHW aims to lighten the load of their properties by working with innovative providers to help achieve their goals. The LHW team wanted a marketing solution to recommend to their 400+ properties to assist with their digital marketing efforts and drive direct bookings.

Approach

In November 2018, LHW looked to Sojern as a preferred marketing solution provider. Offering multi-channel marketing on a pay-on-the-stay, commission-based model, LHW hotels get more direct bookings through advertising that is always on. Onboarded properties can run across display, Search Engine Marketing (SEM), Facebook and Instagram, or a combination of channels. The goal is to deliver more direct bookings to LHW properties.

Results

In eight months, Sojern has influenced $4.6M+ in direct booking revenue across 48 properties. Hotel-level feedback is positive. “Sojern is always working for us, constantly attracting new guests to our property,” says Roxana Medina, Director of Marketing at Carillon Miami Wellness Beach Resort. "Sojern drives direct bookings without the upfront investment,” adds Devina Hindom, Director of Marketing Communications at Capella Ubud, Bali, “My favorite things are the service and the user-friendly dashboard.”

Leading Hotels of the World ad example on a mobile device

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