Sojern and SiteMinder partner to drive direct booking success for R Hotel Geelong

Sojern and SiteMinder partner to drive direct booking success for R Hotel Geelong

Sojern and SiteMinder partner to drive direct booking success for R Hotel Geelong

Partnered
with experts in direct bookings and digital marketing
~13%
contributed by SiteMinder and Sojern to total bookings
Activated
trusted partners for new hotel opening

Summary

R Hotel Geelong opened in early 2021, during uncertain times for hospitality, especially in Australia. Collective Hotel Management sought partners, such as SiteMinder and Sojern, to work towards their direct booking goals given these market conditions.

With the seemingly nonstop changes in market conditions and demand, it’s good to work with partners who understand travel and digital marketing and can maximise our direct booking share. SiteMinder and Sojern have been trusted partners. I look forward to continued success.
Graeme Connor, Director and Owner, Collective Hotel Management

About

R Hotel Geelong

Newly opened in 2021, R Hotel Geelong is a serviced apartment hotel with 128 spacious rooms. It is located within walking distance to Eastern Beach and the Geelong Esplanade. With 24 hour reception and an onsite café, the R also offers dedicated dog-friendly apartments, bicycle parking and electric vehicle charging.

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R Hotel Geelong Desktop
R Hotel Geelong Desktop

About

R Hotel Geelong

Newly opened in 2021, R Hotel Geelong is a serviced apartment hotel with 128 spacious rooms. It is located within walking distance to Eastern Beach and the Geelong Esplanade. With 24 hour reception and an onsite café, the R also offers dedicated dog-friendly apartments, bicycle parking and electric vehicle charging.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

R Hotel Geelong

Challenge

R Hotel Geelong opened in early 2021, amid the Covid-19 pandemic. Australia experienced more travel restrictions than many other countries, and the normal business travel that R Hotel Geelong might expect was nonexistent. “The situation forced us to rely on leisure and digital marketing,” explains Graeme Connor of Collective Hotel Management, “partnerships were essential to fill the gap.”

Approach

To ride this wave of uncertainty, Collective Hotel Management tapped into partners who could work on a commission basis. “We’ve always used SiteMinder,” continues Connor, “and we work with Sojern with our other hotels and see the value.” R Hotel Geelong benefitted from SiteMinder’s Booking Button, as well as Sojern’s Pay on the Stay, a digital marketing solution where clients only pay a commission for completed bookings. Sojern runs digital marketing across programmatic display, Search Engine Marketing (SEM), Facebook, and Instagram.

Results

By integrating Sojern’s world-class, programmatic advertising solutions with SiteMinder’s leading hotel commerce platform, hotels can effortlessly reach travellers searching for a place to stay, drive them to book direct, and then track and measure success. In the first year of partnering, Sojern and SiteMinder contributed roughly 13% to R Hotel Geelong’s total bookings.

R Hotel Geelong Mobile

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