Springboard Hospitality Simplifies Digital Marketing Across Their Portfolio with Sojern

diamond shaped images a various luxurious locations
Results

~10 years

of a successful partnership between Sojern and Springboard Hospitality

$3M+

in direct booking revenue for Springboard properties in the last year alone

Activated digital marketing

across Springboard’s entire independent property portfolio
Package Used
Pay on the Stay
Channels
Display
Industry
Hotel

Springboard Hospitality and Sojern have been strategic partners for nearly a decade, running digital marketing campaigns across their portfolio of branded and independent properties. This long-standing partnership is due to the collaborative, consultative approach both Springboard and Sojern have developed over the last 10 years.

We’ve loved working with Sojern over the past decade. They understand our challenges and what matters to us. The revenue they’ve generated is important, but the trust they’ve built, and the clarity of working with them has been the best part of partnering with Sojern.

Elsie Florio
Corporate Director of Marketing

Goal

The Springboard Hospitality portfolio is varied, and ranges from branded hotels to independent and boutique properties. Their properties may require different marketing support depending on whether they’ve just opened, if they are looking to promote something specific, or just need a way to maximize their direct bookings. They’ve partnered with Sojern for ten years because Sojern has packages for every use case.

Solution

With Sojern, Springboard Hospitality can launch the right marketing campaign for each property’s specific needs. The majority of their portfolio is running with Sojern’s Pay on the Stay, an always-on marketing package where they only pay Sojern a commission after a guest has completed their stay. Sojern runs more tactical campaigns when required, to promote a hotel opening or a specific offering. No matter which package they are running, Sojern taps into its millions of travel intent signals to reach people looking to travel to the cities where Springboard has properties. By engaging these would-be guests when they are actively searching and planning, they keep Springboard’s properties top of mind and are encouraged to visit the specific property website where they can complete their booking directly. Best of all, Springboard Hospitality has a complete view into how each property is performing, in order to have the most detailed reporting capabilities. In the last year alone, Sojern has driven over $3M in direct booking revenue to Springboard properties.

Download PDF

Read Similar Stories

When you think of thought leaders, think Sojern. It’s no secret that the travel industry looks to us when it comes to identifying the latest trends and insights.

This is some text inside of a div block.

The Ruskin Hotel & Suites

The Ruskin Hotel Uses Sojern’s Pay on the Stay to Launch Digital Marketing with Minimal Effort

This is some text inside of a div block.

Helm Hotels Group

Helm Hotels Group Saves Time and Resources with Sojern

This is some text inside of a div block.

Brisas Group

Brisas Group More Than Doubles Direct Bookings Partnering with Sojern

By clicking “ACCEPT ALL”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.