Frequently Asked Questions

What does Sojern do?

Specializing in traveler path-to-purchase data for over a decade, Sojern is travel’s direct demand engine for thousands of brands—from global enterprises to boutique operators—across the hotel, airline, cruise, transportation, tourism industries and more. Analyzing the world’s travel intent signals with its proprietary data science methods, the company generated more than $13B in direct bookings for its clients to date by activating multi-channel branding and performance solutions on the Sojern Traveler Platform. Recognized on the Top Company Cultures list by Entrepreneur Magazine, Sojern is headquartered in San Francisco, with teams based in Berlin, Dubai, Dublin, Hong Kong, Istanbul, London, Mexico City, New York, Omaha, Paris, Singapore and Sydney.

What makes Sojern’s platform different from other programmatic buying platforms?

Sojern reaches more than 350 million in-market travelers per month. Sojern is the only data-driven direct demand engine that leverages billions of traveler data points and massive multi-channel inventory to deliver one-to-one conversions at scale.

What makes Sojern’s data so different?

Sojern’s unique data set provides actionable insights that include many different parameters, such as travel purchase patterns, top destinations, dates of travel, average trip length, travel frequency, average number of travel activities, and percent audience overlap with other data sources and many more.

Who are Sojern’s partners?

We work with leading domestic and international airlines, travel meta search engines, online travel agencies, railway service providers, hotels, and more.

Does Sojern do business outside the US?

With relationships with top global travel companies, we can deliver our service anywhere in the world. Sojern is headquartered in San Francisco, with teams based in Berlin, Dubai, Dublin, Hong Kong, Istanbul, London, Mexico City, New York, Omaha, Paris, Singapore and Sydney.

Is Sojern Publicly Owned?

Sojern is a privately held company funded by Norwest Venture Partners, Trident Capital, Focus Ventures, Industry Ventures, and Triangle Peak; five of the most respected venture capital firms in the world.

What is Sojern’s Privacy Policy?

Read our policy. If you have any questions about it, don’t hesitate to contact us.

Where does Sojern get their inventory?

Sojern is the first travel-specific company to be named a Google DoubleClick Certified Marketing Partner. With this partnership, Sojern has exclusive access to a wide-range of display ad inventory on over two million websites and 650,000 apps. Additional partnerships with leading RTB (Real-Time Bidding) ad exchanges and other programmatic technology partners provide access to inventory sources including Facebook, Instagram and other premium publishers.

Why is your intent data more effective than data purchased via third-party data providers or DMPs?

Most third-party providers can only see when a user shows proclivity to travel but not actual intention, therefore the targeted user may actually not be in-market. Sojern is able to distinguish when a user intends to travel and is able to activate the data on behalf of our advertisers.

What types of brand solutions do you have?

Sojern’s extensive traveler audience enables marketers to reach their target audience at the right time. This can be achieved with high impact placements such as large display ad sizes, video, and dynamic creatives.

How does display advertising work?

Display advertising is the placement of ads within content on a web page. Display ads appear in different formats, including banners, video, or sponsored content. The more relevant the display ad is to the user, the better it performs. Sojern maximizes direct revenue and profitability for global travel brands by delivering these ads to consumers most likely to convert. Combining the use of our Sojern Travel Platform with billions of real-time travel intent data points, Sojern matches the right consumers with targeted offers and presents those offers in the most effective format, enhanced for both online and mobile channels.

What is programmatic buying or real-time bidding (RTB)?

Programmatic buying, also called real-time bidding, is the process of bidding, purchasing, displaying, and optimizing online ads in real-time, using data and technology to execute campaigns. With the introduction of programmatic buying, Sojern is able to use its unique data set and audience profiles to bid on inventory in real time. This translates to more accurately serving travelers ads that are relevant to their interests and preferences. Net result being that the right message in the right format is delivered to the right traveler at the right time.

How does Sojern’s data compare to the competition?

Through strategic partnerships with major airlines, online travel agencies, meta search sites, data exchanges, and other travel companies, we collect and curate more than one billion travel data points worldwide. We have unparalleled access to highly relevant, qualified travel audiences and their intent data. This unique and exclusive access enables us to connect you to your most valuable audiences—those most likely to convert for you—at multiple touch points at scale.

Most third-party providers can only see when a user shows proclivity to travel but not actual intention, therefore a targeted user may actually not be in-market. Sojern is able to distinguish when a user intends to travel and is able to activate the right audience on behalf of its advertisers.

What is a pixel and how is it used?

A pixel is a small piece of computer code you place on your website that identifies how a visitor interacts with your website. When a user engages with your ad, a cookie with a unique ID is placed on their browser. When the same user visits your website, the unique cookie ID is found by the pixel. The pixel then matches the ID to the viewed ad. A pixel is used to track conversions and segment audiences, making it easy to measure the overall impact of an ad campaign.

How does Sojern ensure my ads will appear on brand-safe sites?

Depending on the needs of the campaign and the requirements of the client, Sojern employs several strategies to maintain brand and contextual safety. For the most restrictive targeting, Sojern uses a whitelist to ensure delivery to a subset of websites. We have developed an extensive blacklist to protect against known objectionable websites. In addition, we partner with leading third-party solutions like DoubleVerify and Integral to provide more stringent protections against objectionable content and access to controls for only showing ads above the fold and reducing duplicate ad displays.

What types of pricing models do you offer?

Your campaign’s success is our priority. That’s why Sojern will help you pick a pricing model that works for the goals and objectives you’re trying to reach.

What reporting and insights do you provide?

Sojern can provide insights into campaign statistics, including the number of impressions, clicks, and conversions and the click-through rate (CTR) and conversion rate (CVR). Additional insights can include—but are not limited to—identifying layers of customer behavior not frequently seen, such as optimal audiences, flight patterns, length of stay, and frequency of travel.

How can I advertise with Sojern?

Visit our Contact page.

How can I partner with Sojern?

We’re always looking for creative and innovative ways to partner. Contact our Business Development team at

Are there any content restrictions?

Please see our Advertising Policy.

How quickly can Sojern set up my campaign?

We can usually launch a campaign within one to two weeks once all materials have been received.

How do I talk to a salesperson?

Visit our Contact page to reach a sales person or to have someone call you back at a time convenient for you.

Where can I find Ad Specifications?

Download it here.

What is your office billing and contact information?

Our US Billing Address
Sojern, Inc.
Dept CH16895
Palatine, IL 60055-6895

Our London Billing Address
Sojern Limited
11th Floor, Whitefriars
Lewins Mead
BS1 2NT England

Our APAC Billing Address
Sojern Asia Pte Ltd
12 Tannery Road
#10-01 HB Centre 1
Singapore 347722

Our Office Addresses
San Francisco HQ
255 California Street
Suite 1000
San Francisco, CA 94111

New York
240 West 35th St., Suite 500
New York, NY 10001

Omaha North
810 S 169th St.
Omaha, NE 68118

Omaha South
16850 Frances St
Omaha, NE 68130

3rd Floor, 5 St John’s Lane
Farringdon, London

Six Battery Road
Singapore 049909

37th Floor, Jumeirah Business Centre 2
Unit 3702-25
JLT, Dubai, UAE

7-8 Upper Mount Street
Dublin 2

Our Phone Numbers
US: 1.877.9SOJERN
EU: +44 (0)207 549 1661
APAC: +65 6232 2150
ME: +971 4374 5793

Can I book travel through Sojern?

No, we’re not a booking website. Once a traveler has done a search or booked part of a trip (flight, hotel, rental car, cruise, vacation, etc.), Sojern’s technology will serve relevant ads to that traveler.