Sojern utilizes a range of technologies like cookies, pixel tags (“pixels”), device or other identifiers and local storage (collectively, “Online Tracking Technologies”) to provide a seamless, optimized, and secure experience on Sojern.com and any sites linking to this policy (the “Site”).
As described in more detail below, we use these technologies so that the Site delivers an optimal user experience, provides certain helpful features such as security, tailors relevant promotions, and allows us to understand and improve how the Site is used. Third parties that you interact with as you use the Site may also use these technologies to deliver and improve their business services.
Below we provide more information about Online Tracking Technologies and how they work.
What are some of these Online Tracking Technologies?
How do we use Online Tracking Technologies when you use a mobile device?
How can I manage these Online Tracking Technologies?
Why do we use Online Tracking Technologies?
How do third parties use Online Tracking Technologies on our Site?
How can you control Sojern’s use of Online Tracking Technologies to show you ads?
Cookies and similar technologies
Pixel tags
Local storage
Many mobile devices act just like computers, such as smart phones that support full-featured browsers. For those devices, we use Online Tracking Technologies in ways that are similar to when you are accessing the web from a computer. Other devices use different technologies such as local storage on a device, Software Development Kits (SDKs) or Advanced Programming Interfaces (APIs) to facilitate the same types of processes we use cookies for, as described below. As on the web, we also may use similar technologies to store and retrieve an identifier or other information from or on your device. For example, we may use an advertising identifier such as the Identifier Advertiser (“IDFA”) on iOS devices and the Advertising ID on Android devices where cookies are not available.
Browser Cookie Controls:
Your browser or device may offer settings related to these technologies – visit your browser or device’s help menu to learn about your options (browsers for mobile devices may not offer visibility). For example, you may set your browser to refuse all cookies or to indicate when a cookie is being sent. However, changing these settings may impact your use of some features or services on our Site as they may not function properly without cookies.
Flash Cookies:
Cookie management tools provided by your browser will not remove Flash cookies. Learn how to manage privacy and storage settings for Flash cookies. If you disable Flash cookies, you won’t have access to many features that make your guest experience more efficient and some of our services will not function properly.
Mobile:
Please note that the choices described above regarding browser-based targeted advertising may not apply to targeted advertising involving mobile applications. Your mobile device operating system may offer settings that enable you to make choices about the collection of mobile app information for targeted advertising (such as “Limit Ad Tracking” in the iOS 6 operating system or later or re-setting your device’s advertising identifier). Mobile app users may also download through the applicable app store the AppChoices app to learn about how you can opt out from the collection of cross-app data on this device for targeted advertising by participating companies. Since not all of the partners we work with will be available in AppChoices, you should exercise your choices using both mobile device settings and AppChoices. Please see here for more information on how to opt-out on mobile.
If you opt out, you will continue to receive the same number of mobile ads, but they may be less relevant because they will not be based on your interests as determined by your previous searches and selections. You may still see ads related to the content on a web page or in an application or based on other non-personal information. Please see How can you control Sojern’s use of Online Tracking Technologies to show you ads? for more information.
Advertising Related Controls
Please see “How can you control Sojern’s use of Online Tracking Technologies to show you ads?” for more information on how to control our use of tracking technologies to show you relevant ads.
Sojern uses cookies that are session-based and persistent-based. Session cookies exist only during one session. They disappear from your computer when you close your browser software or turn off your computer. Persistent cookies remain on your computer after you close your browser or turn off your computer. We use these technologies for a variety of reasons, such as allowing us to show you content that’s most relevant to you, improving our products and services, and helping to keep our Site secure. Please visit here to see the list of Online Tracking Technologies used on Sojern.com. Please note that this list is not updated daily. While specific names of the Online Tracking Technologies that we use may change from time to time as we improve and update our Site, they generally fall into the below categories of use:
Authentication
These tell us when you’re logged in, so we can show you the appropriate experience and features. For example, cookies help us remember your browser so you do not have to keep logging into our Site.
Security and site integrity
These help keep Sojern safe and secure by supporting and enabling security features and to help us detect activity that violates our Terms of Service or otherwise degrades our ability to provide our Site and services. For example: We use security cookies to authenticate users, prevent fraudulent use of login credentials, protect user data from unauthorized parties and to help us fight spam and phishing attacks.
Localization
These help us provide localized experiences. For example: We may store information in a cookie that is placed on your browser or device so you will see the site in your preferred language.
Functionality (Site features and services)
These provide functionality that help us deliver products and services and change the way the site behaves or looks. For example: Cookies help us store preferences, know when you’ve seen or interacted with certain content, and provide you with customized content and experiences. For instance, cookies allow us to make suggestions to you and others, and to customize content on our Site.
Loss of the information stored in a preference cookie may make the Site experience less functional but should not prevent it from working.
Performance
These help us ensure Sojern is operationally performing at a high level, such as by understanding how quickly our Site loads for different users. For example: these cookies help us route traffic between servers and understand how quickly certain pages load for different people and if they receive error messages from certain pages.
Analytics and research
These are used to understand how our Site visitors use and engage with Sojern, and thus so we can continue to find ways to make Sojern a great experience. For example: We may use these technologies to know which content on Sojern is the most popular – and which ones could be improved.From time-to-time, Sojern engages third parties to track and analyze usage and volume statistical information from individuals who visit our Sites. Sojern may also utilize Flash cookies for these purposes.We may use a set of cookies to collect information and report Site usage statistics without personally identifying individual visitors to Sojern.com unless that individual has voluntarily filled out a form on our Site providing personal information which we may link to analytics data from our Site.
Advertising
We use cookies to make advertising more engaging to visitors. Some common applications of cookies are to select advertising based on what’s relevant to a visitor; to improve reporting on campaign performance; and to avoid showing ads the visitor has already seen. This process also helps us manage and track the effectiveness of our marketing efforts.
For example: Sojern may partner with third parties to show you ads for Sojern products and services on our Site and on third-party sites and applications that we think may interest you on this and other devices you may use, and to track the performance of Sojern advertisements. Our third party partners may use cookies or similar technologies in order to provide you advertising based upon your browsing activities and interests. For example, these cookies or similar technologies remember which browsers have visited the Site.
Please visit here to see the list of Online Tracking Technologies used on Sojern.com. Please note that this list is not updated daily.
We may also work with third party advertising companies that collect information about your visits to non-affiliated mobile applications in order to show you advertisements that may interest you on devices you may use.
To learn more about these and other advertising networks and the choices they offer, you can review the following resources where you can opt-out of seeing online interest-based ads from Sojern and other participating companies:
Network Advertising Initiative
Digital Advertising Alliance in the U.S.
Digital Advertising Alliance of Canada in Canada,
European Interactive Digital Advertising Alliance in Europe
Please note that the choices described above regarding browser-based targeted advertising may not apply to targeted advertising involving mobile applications. Please see above for more information on your choices for targeted advertising and mobile.
* Please note you may continue to receive generic ads even after opting out.
In addition to our own Online Tracking Technologies, we work with various companies to help us analyze how our Site is used, for functionality and serving content, to improve Sojern and for advertising. These third parties may use web measurement and customization technologies (such as cookies) in conjunction with the provision of these services. Please visit here to see the list of Online Tracking Technologies used on Sojern.com. Please note that this list is not updated daily. You should consult the privacy policies of these third parties for further information.
Sojern adheres to the Self-Regulatory Principles for Online Behavioral Advertising established by the Digital Advertising Alliance. One of the ways we use Online Tracking Technologies is to show you useful and relevant ads on and off the Site. Please visit here to see the list of Online Tracking Technologies used on Sojern.com for interest-based advertising and to opt-out of receiving online interest-based advertising* from Sojern. Please note that this list is not updated daily. Additionally, the following resources provide additional means where you can opt-out of seeing online interest-based ads from Sojern and other participating companies:
Please note that the choices described above regarding browser-based targeted advertising may not apply to targeted advertising involving mobile applications. Please see above for more information on your choices for targeted advertising and mobile.
* Please note you may continue to receive generic or non-personalized ads even after opting out.