Sojern Chart of Data Categories

Data Categories
Description
Categories of Sources
Categories of Purposes
Disclosure or Sale

Personal Information

Personal information is information that directly identifies a specific individual, and may include name and email address.

From representatives of prospect, client and partner

Sales, marketing, and commercial operations:

  • Customer relationship management, account management, sales operations, customer service
  • Direct marketing communications (email), lead generation, market research and development,
  • Business partner relationship management

Disclose to service provider under contracts limiting use of data as necessary to provide services

Disclose to third parties at the direction of and on behalf of clients

Disclose to third parties for purposes described in the Privacy Policy under “Other Collection, Use, and Disclosure”

CRM Data

Customer Relationship Manager (CRM) data is the information associated with a company’s relationship with prospects, customers and other commercial relationships, and may include personal information such as contact information and pseudonymous data.

From representatives of prospect, client and partner

From clients for Sojern to deliver online and interest-based advertising

Sales, marketing, and commercial operations:

  • Customer relationshipmanagement, accountmanagement, sales operations,customer service
  • Direct marketing communications (email), leadgeneration

Client-provided CRM data is used to create travel profiles and audiences across web and mobile for client for purposes of delivering online behavioral and interest-based advertising

Disclose to service provider under contracts limiting use of data as necessary to provide services

Disclose to third parties at the direction of and on behalf of clients

Disclose or sell to third party ad exchanges, ad networks, other demand-side platforms (DSP), and data partners for the delivery of Sojern services

Disclose to third parties for purposes described in the Privacy Policy under “Other Collection, Use, and Disclosure"

Pseudonymous ID

Pseudonymous ID is information that does not, by themselves, identify a specific individual without the addition of other information. PseudonymousID include cookie ID, mobile advertising ID (MAID), IP address, hashed email address, loyalty ID, and other online identifiers.

From technologies like cookies (persistent and session) and web beacons

From Software Development Kit (SDK)

From clients for Sojern to deliver online and interest-based advertising

From data partners or third party aggregator

Online behavioral advertising; online or interest-based advertising

  • Ingest signals from clients and data partners
  • Create travel profiles and audiences across web and mobile
  • Utilize proprietary learning algorithm to combine data from advertising campaigns and ID matching efforts to create the most relevant campaign opportunities
  • Enable use of Sojern platform with real-time advertising campaigns

Business intelligence and analytics

  • Create insights using predictive analytics and business intelligence

Product innovation and development

  • Market research and development; technology product design and development; product testing; new innovative use of/purpose for existing product

Disclose to service provider under contracts limiting use of data as
necessary to provide services

Disclose to third parties at the direction of and on behalf of clients

Disclose or sell to third party ad exchanges, ad networks, other demand-side platforms (DSP), and data partners for the delivery of Sojern services

Disclose to third parties for purposes described in the Privacy Policy under “Other Collection, Use, and Disclosure”

Audience Data

Aggregated and pseudonymized information of the preferences, interests, consumer segment, and demographics of large groups of similar consumers.

From publicly available data sources

From technologies like cookies (persistent and session) and web beacons

From clients for Sojern to deliver online and interest-based advertising

From data partners who provide give Sojern access to pseudonymous IDs to associate with an audience segment

From information created in the course of providing Sojern services (e.g.technical data, performance data)

Online behavioral advertising; online or interest-based advertising

  • Create travel profiles and audiences across web and mobile
  • Utilize proprietary learning algorithm to combine data from advertising campaigns and ID matching efforts to create the most relevant campaign opportunities
  • Enable use of Sojern platform with real-time advertising campaigns

Business intelligence and analytics

  • Create insights using predictive analytics and business intelligence

Product innovation and development

  • Market research and development; technology product design and development; product testing; new innovative use of/purpose for existing product

Disclose to service provider under contracts limiting use of data as necessary to provide services

Disclose to third parties at the direction of and on behalf of clients

Disclose or sell to third party ad exchanges, ad networks, other demand-side platforms (DSP), and data partners for the delivery of Sojern services

Disclose to third parties for purposes described in the Privacy Policy under “Other Collection, Use, and Disclosure”

Geolocation Data

Geolocation data is information that identifies or estimates the real-world geographic location of an individual or device.

From technologies like cookies (persistent and session) and web beacons

From Software DevelopmentKit (SDK)

From clients for Sojern to deliver online and interest-based advertising

From data partners who provide give Sojern access to pseudonymous IDs to associate with an audience segment

Online behavioral advertising; online or interest-based advertising

  • Create travel profiles and audiences across web and mobile
  • Utilize proprietary learning algorithm to combine data from advertising campaigns and ID matching efforts to create the most relevant campaign opportunities
  • Enable use of Sojern platform with real-time advertising campaigns

Business intelligence and analytics

  • Create insights using predictive analytics and business intelligence

Product innovation and development

  • Market research and development; technology product design and development; product testing; new innovative use of/purpose for existing product

Disclose to service provider under contracts limiting use of data as necessary to provide services

Disclose to third parties at the direction of and on behalf of clients

Disclose or sell to third party ad exchanges, ad networks, other demand-side platforms (DSP), and data partners for the delivery of Sojern services

Disclose to third parties for purposes described in the Privacy Policy under “Other Collection, Use, and Disclosure”

Technical Data

Technical data is information associated with websites, browsers, devices, and other technologies.

Log data. Standard Internet log data of Internet page request that is automatically collected from visits to websites: URL of page requested; IP address; browser type; browser language; configuration settings; operating system information; mobile service provider; search terms; date and time stamp

Event data. Information about the ads, where and when they are seen, and how users react to the ads:advertiser ID; campaign ID; date and time stamp; URL; click, hover, or convert action

From technologies like cookies (persistent and session) and web beacons

From Software DevelopmentKit (SDK)

From clients for Sojern to deliver online and interest-based advertising

Online behavioral advertising; online or interest-based advertising

  • Create travel profiles and audiences across web and mobile
  • Utilize proprietary learning algorithm to combine data from advertising campaigns and ID matching efforts to create the most relevant campaign opportunities
  • Enable use of Sojern platform with real-time advertising campaigns

Business intelligence and analytics

  • Create insights using predictive analytics and business intelligence

Product innovation and development

  • Market research and development; technology product design and development; product testing; new innovative use of/purpose for existing product

Disclose to service provider under contracts limiting use of data as necessary to provide services

Disclose to third parties at the direction of and on behalf of clients

Disclose or sell to third party ad exchanges, ad networks, other demand-side platforms (DSP), and data partners for the delivery of Sojern services

Disclose to third parties for purposes described in the Privacy Policy under “Other Collection, Use, and Disclosure”

Performance Data

Performance data is
information regarding a
campaign, and may include
number of impressions,
interactions, and other
campaign details.

From technologies like cookies (persistent and session) and web beacons

Online behavioral advertising; online or interest-based advertising

  • Create travel profiles and audiences across web and mobile
  • Utilize proprietary learning algorithm to combine data from advertising campaigns and ID matching efforts to create the most relevant campaign opportunities
  • Enable use of Sojern platform with real-time advertising campaigns

Business intelligence and analytics

  • Create insights using predictive analytics and business intelligence

Product innovation and development

  • Market research and development; technology product design and development; product testing; new innovative use of/purpose for existing product

Disclose to service provider under contracts limiting use of data as necessary to provide services

Disclose to third parties at the direction of and on behalf of clients

Disclose to third parties for purposes described in the Privacy Policy under “Other Collection, Use, and Disclosure”

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