Personal Information
Personal information is information that directly identifies a specific individual, and may include name and email address.
From representatives of prospect, client and partner
Sales, marketing, and commercial operations:
Disclose to service provider under contracts limiting use of data as necessary to provide services
Disclose to third parties at the direction of and on behalf of clients
Disclose to third parties for purposes described in the Privacy Policy under “Other Collection, Use, and Disclosure”
CRM Data
Customer Relationship Manager (CRM) data is the information associated with a company’s relationship with prospects, customers and other commercial relationships, and may include personal information such as contact information and pseudonymous data.
From representatives of prospect, client and partner
From clients for Sojern to deliver online and interest-based advertising
Sales, marketing, and commercial operations:
Client-provided CRM data is used to create travel profiles and audiences across web and mobile for client for purposes of delivering online behavioral and interest-based advertising
Disclose to service provider under contracts limiting use of data as necessary to provide services
Disclose to third parties at the direction of and on behalf of clients
Disclose or sell to third party ad exchanges, ad networks, other demand-side platforms (DSP), and data partners for the delivery of Sojern services
Disclose to third parties for purposes described in the Privacy Policy under “Other Collection, Use, and Disclosure"
Pseudonymous ID
Pseudonymous ID is information that does not, by themselves, identify a specific individual without the addition of other information. PseudonymousID include cookie ID, mobile advertising ID (MAID), IP address, hashed email address, loyalty ID, and other online identifiers.
From technologies like cookies (persistent and session) and web beacons
From Software Development Kit (SDK)
From clients for Sojern to deliver online and interest-based advertising
From data partners or third party aggregator
Online behavioral advertising; online or interest-based advertising
Business intelligence and analytics
Product innovation and development
Disclose to service provider under contracts limiting use of data as
necessary to provide services
Disclose to third parties at the direction of and on behalf of clients
Disclose or sell to third party ad exchanges, ad networks, other demand-side platforms (DSP), and data partners for the delivery of Sojern services
Disclose to third parties for purposes described in the Privacy Policy under “Other Collection, Use, and Disclosure”
Audience Data
Aggregated and pseudonymized information of the preferences, interests, consumer segment, and demographics of large groups of similar consumers.
From publicly available data sources
From technologies like cookies (persistent and session) and web beacons
From clients for Sojern to deliver online and interest-based advertising
From data partners who provide give Sojern access to pseudonymous IDs to associate with an audience segment
From information created in the course of providing Sojern services (e.g.technical data, performance data)
Online behavioral advertising; online or interest-based advertising
Business intelligence and analytics
Product innovation and development
Disclose to service provider under contracts limiting use of data as necessary to provide services
Disclose to third parties at the direction of and on behalf of clients
Disclose or sell to third party ad exchanges, ad networks, other demand-side platforms (DSP), and data partners for the delivery of Sojern services
Disclose to third parties for purposes described in the Privacy Policy under “Other Collection, Use, and Disclosure”
Geolocation Data
Geolocation data is information that identifies or estimates the real-world geographic location of an individual or device.
From technologies like cookies (persistent and session) and web beacons
From Software DevelopmentKit (SDK)
From clients for Sojern to deliver online and interest-based advertising
From data partners who provide give Sojern access to pseudonymous IDs to associate with an audience segment
Online behavioral advertising; online or interest-based advertising
Business intelligence and analytics
Product innovation and development
Disclose to service provider under contracts limiting use of data as necessary to provide services
Disclose to third parties at the direction of and on behalf of clients
Disclose or sell to third party ad exchanges, ad networks, other demand-side platforms (DSP), and data partners for the delivery of Sojern services
Disclose to third parties for purposes described in the Privacy Policy under “Other Collection, Use, and Disclosure”
Technical Data
Technical data is information associated with websites, browsers, devices, and other technologies.
Log data. Standard Internet log data of Internet page request that is automatically collected from visits to websites: URL of page requested; IP address; browser type; browser language; configuration settings; operating system information; mobile service provider; search terms; date and time stamp
Event data. Information about the ads, where and when they are seen, and how users react to the ads:advertiser ID; campaign ID; date and time stamp; URL; click, hover, or convert action
From technologies like cookies (persistent and session) and web beacons
From Software DevelopmentKit (SDK)
From clients for Sojern to deliver online and interest-based advertising
Online behavioral advertising; online or interest-based advertising
Business intelligence and analytics
Product innovation and development
Disclose to service provider under contracts limiting use of data as necessary to provide services
Disclose to third parties at the direction of and on behalf of clients
Disclose or sell to third party ad exchanges, ad networks, other demand-side platforms (DSP), and data partners for the delivery of Sojern services
Disclose to third parties for purposes described in the Privacy Policy under “Other Collection, Use, and Disclosure”
Performance Data
Performance data is
information regarding a
campaign, and may include
number of impressions,
interactions, and other
campaign details.
From technologies like cookies (persistent and session) and web beacons
Online behavioral advertising; online or interest-based advertising
Business intelligence and analytics
Product innovation and development
Disclose to service provider under contracts limiting use of data as necessary to provide services
Disclose to third parties at the direction of and on behalf of clients
Disclose to third parties for purposes described in the Privacy Policy under “Other Collection, Use, and Disclosure”
