Richard Black is responsible for driving Sojern’s vertical sales strategy for destination marketing organizations, as well as attraction, airline and cruise companies. Richard has more than 25 years of sales experience in the technology and travel industries, during which he has built and led numerous sales teams and shown consistent year-over-year growth. Prior to Sojern, Richard launched his career in the high-tech media space heading up sales teams at IDG and TechTarget. Richard was recruited to TripAdvisor to launch their graphical advertising initiative in 2006. He spent 9 years at TripAdvisor heading up three sales teams including building and running the overall DMO Sales initiative. Richard is an accomplished speaker, presenter, and media contributor. He holds an ABJ in advertising with a minor in marketing from The University of Georgia.