sojern blog

Fresh Perspectives on Travel, Technology, & Trends

From emerging technology to shifting traveler expectations, we unpack what’s happening in travel today. Stay informed with perspectives that help travel brands make smarter decisions in a shifting landscape.

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Middle East and Africa
Travel Trends

Middle East Leads the Charge on 2023 Global Travel Recovery

Travel demand in many MEA countries is up compared to pre-pandemic levels.

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Direct Bookings
Metasearch
Hotel

Use Metasearch for Hotels to Drive Direct Bookings and Reduce Reliance on OTAs

Pair metasearch with your multichannel strategies to drive direct bookings.

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Asia Pacific
Sojern Culture

Sojern Rings in the Year of the Rabbit During Lunar New Year 2023

Sojernistas celebrated the arrival of spring through Lunar New Year events.

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North America
Travel Trends

Spring Break 2023 Volumes Surpassing 2022, Including a Jump in Long-Haul Travel

Millions of Americans are fleeing the cold weather to find warmer climates.

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Cookieless
Hotel
Global

Find First-Party Data Success: How Hotel Marketers Are Maximizing Revenue and Performance

Focus your first-party data strategies now vs. later for the best results.

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Destination
Attraction

Dollywood: Focusing on the Guest Experience, Nurturing Industry Partnerships, and More

Pete Owens and David West share what makes the Dollywood brand special.

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Creative
Global

Sojern’s Top 8 Design Trends to Inspire Your Travel Brand in 2023

2023 offers bright opportunities for your brand, especially with design.

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Destination
Multichannel

MICE: Engage and Inspire Event Planners to Visit Your Destination

Showcase what makes your destination special to attract MICE planners.

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Hotel Chain
Cookieless
Hotel

How Wyndham Hotels & Resorts Leverages First-Party Data, Personalization, and Privacy

Jackie DiStasi shares Wyndham Hotels & Resorts' take on first-party data.

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Awards
Global
Hotel

Sojern Recognized for Excellence in Digital Marketing by Hotel Tech Report

Sojern ranks amongst the top Digital Marketing Agencies.

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