sojern blog

Fresh Perspectives on Travel, Technology, & Trends

From emerging technology to shifting traveler expectations, we unpack what’s happening in travel today. Stay informed with perspectives that help travel brands make smarter decisions in a shifting landscape.

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AI

Unlocking the Power of Artificial Intelligence: A Guide to AI-Powered Audiences and Campaign Automation

Let’s decode the capabilities of AI and what it means for travel marketers.

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Destination
Report

New eBook: The Destination Marketer’s Guide to Always-On Marketing

Destination marketers can capitalize on travel demand all year round.

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First-Party Data
Hotel
Global

First-Party Data & Context: How to Get Personalization & Privacy at Scale

Hotels need context to piece together traveler personas moving forward.

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Global
Metasearch
Hotel

Metasearch Marketing: 5 Ways To Maximize Visibility for Your Hotel

We break down how to make the most of hotel metasearch.

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Travel Trends
Latin America
North America

American Travelers Sold on Summer Vacations, Despite The Price Tag

International travel is top of mind for American travelers this summer.

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Direct Bookings
Europe
Travel Trends

European Destinations Are Hot for Global Travellers This Summer

Catch up on the latest 2023 European summer travel trends.

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Sojern Culture

Sojern Employees Honor Differences During Celebrate Diversity Month

Sojern employees around the world celebrate Diversity Month worldwide.

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Hotel
Multichannel
Global

Multichannel Marketing for Hotels: Making Expectations a Reality

Tips for hoteliers looking to implement an effective multichannel strategy

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Cookieless

Pixels and Cookies: How to Optimize Your Travel Marketing Metrics

Understand the difference between pixels vs. cookies for your marketing.

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Destination
Multichannel
Global

Co-Op Marketing: Increase Impact of Your Destination Marketing Strategies With Sojern

Partner with Sojern to take the hassle out of co-op marketing.

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