sojern blog

Fresh Perspectives on Travel, Technology, & Trends

From emerging technology to shifting traveler expectations, we unpack what’s happening in travel today. Stay informed with perspectives that help travel brands make smarter decisions in a shifting landscape.

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Attraction
Direct Bookings
Video

Digital Marketing Drives More Direct Bookings for Attractions

Take advantage of quick wins when improving your digital marketing

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Covid-19
Travel Trends
Travel Recovery

500+ Independent Hoteliers Weigh In On COVID-19 Recovery

Sojern surveyed 500+ hoteliers worldwide—most gearing up for recovery.

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Webinar
Airline
Travel Trends

COVID-19: Flight Insights & Discussing the Future With American Airlines [Webinar]

Airlines including American Airlines, are prioritizing health and safety.

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Webinar
Covid-19
Hotel

COVID-19: Hotel Insights & A Conversation with Preferred Hotels & Resorts [Webinar]

YouTube searches for travel topics in the US are up 60%.

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Hotel
Latin America
Covid-19

COVID-19: A Look at LATAM & How to Adjust Your Ad Creatives [Webinar]

Over 1M people visited 130 Shanghai tourist attractions for May Day.

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Webinar
Hotel
Travel Trends

COVID-19: Weekly Insights and Webinar Featuring Hotels

We continue to monitor the situation around the world, sharing insights.

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Attraction
Covid-19
Travel Trends

COVID-19: Weekly Insights and Webinar Featuring Attractions

With shelter-in-place orders, countries are also preparing for recovery.

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Covid-19
Travel Trends
Travel Recovery

Social Media Accounted for 28% of Travel Marketers’ Digital Ad Spend in 2019 - Could it be Key to Your Hotel or Attraction During COVID-19?

Social media is vital to the success of hotel digital marketing.

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CTV
North America
Multichannel

Findings from The 2020 Report on Travel Advertising in North America

Take advantage of emerging technologies to see huge growth in 2020.

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Cookieless
Global

No cookies? No problem. What’s Next for AdTech (and Sojern)

Google plans to eliminate third-party cookies within Chrome.

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