sojern blog

Fresh Perspectives on Travel, Technology, & Trends

From emerging technology to shifting traveler expectations, we unpack what’s happening in travel today. Stay informed with perspectives that help travel brands make smarter decisions in a shifting landscape.

Illustration for Blog

Explore All Articles

Search & Filter

Industry
Region
Channels
Topics
Clear All
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
DEI
Destination

Reaching LGBTQ+ Travelers in the Moments That Matter

LGBTQ+ consumers are putting their money where their values are.

Read More
Travel Trends
Europe
Seasonal Travel

Unlocking Success: Black Friday, Cyber Monday, and Travel Tuesday Insights for Travel Marketers

Black Friday, Cyber Monday, and Travel Tuesday Traveler Insight

Read More
AI
Global
Press Release

The Rise of Artificial Intelligence in Travel: What It Means Now and in the Future

Artificial Intelligence is going to continue to transform the industry.

Read More
Cookieless
Direct Bookings
First-Party Data

Having a Nash Bash: How Your Hotel Marketing Can Capitalize on Events To Increase Direct Bookings

Capitalize on increased demand during major events to drive bookings.

Read More
First-Party Data
Global
Hotel

Sustainable Practices in Hotel Marketing: A Path to Responsible Hospitality

Align your digital marketing strategies with eco-conscious efforts.

Read More
Destination
Customer Success Story

Great Rivers & Routes Activates Always-On, Multichannel Strategy to Drive Travelers Year-Round

Cory Jobe shares his always-on marketing experience with Sojern.

Read More
Sojern Culture

Parenthood, Flexibility, and Success: How Sojern Supports New Parents Every Step of the Way

Sojern employees navigate parenthood with flexible work policies.

Read More
Destination
Global
Report

Increase Campaign Performance With Always-On Marketing For Your Destination

Think outside of traditional seasonal advertising with always-on marketing.

Read More
Cookieless
Direct Bookings
First-Party Data

Hotel Marketing Challenges: Navigate the Complexities of the Path to Purchase

Meet your hotel marketing goals throughout the complete buyer journey.

Read More
Co-Op Marketing
Destination
Managed Campaign

Co-Op Marketing for Destinations: An Insider's Perspective on Driving Tourism Growth & Economic Impact

A deep dive from a DMO expert on co-op marketing for destinations

Read More

Let's Start a Conversation

We’re ready to help you take the guesswork out of your digital marketing. Contact us to tap into the travel industry’s most intelligent marketing platform.