Little River Inn achieves a 6X ROI on a multichannel campaign with SEM, Facebook, and display

Family owned and operated for more than 80 years, Little River Inn is a Victorian inn situated on the Mendocino Coast, with several walkable attractions in the area. The property is known for its elegant rooms and cottages featuring Pacific Ocean views, as well as a 9-hole golf course, driving range, and on-site restaurant and bar.

Goal

In order to win direct bookings on their website in a fairly competitive area, Little River Inn needed to be everywhere that potential guests were online. They needed a multichannel marketing campaign that ran across several channels. The team sought a solution that was easy to activate and maintain, as they were running a busy property with less time and resources.

Solution

The multichannel campaign resulted in a 6X ROI. “The results were great and the online account is easy to use. We like that we only pay a commission on completed stays and I don’t have to regularly reconcile, I just do it once a month and I don’t have to worry about it,” explained Terra Wagner, lodging manager for Little River Inn.