Introduction
As members of Leading Hotels of the World, a curated portfolio of over 400 independent luxury hotels in over 80 countries, VILA VITA Parc Resort & Spa is a five-star resort in the Algarve. The VILA VITA team collaborated with Sojern during the height of the COVID-19 pandemic to drive direct bookings in a cost-effective way—leading to a strong partnership.
Objectives
The COVID-19 pandemic fundamentally changed the way people search for and book their travel. For VILA VITA Parc Resort & Spa, this prompted a complete shift to digital to better engage with guests. “We’ve become more digitally focussed,” explains Katya Bauval, Executive Director of Sales & Marketing. “Everything from our website to our communication to the channels we work though, is digitally centered.” They needed a way to inspire travellers to book directly on their website using digital marketing, but didn’t want to risk having to provide the upfront budget for a traditional digital campaign without guaranteed ROI.
"I love the fact that we can convert so much direct business with Sojern! Increasing direct bookings has been our goal for a long time, and working with Sojern in this way perfectly plays into this strategy. It’s been a great help for us, and a way for us to drive direct business in a really easy way."
Solution
Using Sojern’s Pay on the Stay, Sojern runs multichannel marketing for VILA VITA across Display, Search Engine Marketing (SEM), Facebook, and Instagram. Sojern promotes the property in both English and Portuguese creatives, to travelers searching for accommodation in the Algarve. All ads inspire travelers to visit the hotel's booking page, where they can complete their booking directly. Best of all, VILA VITA only pays a commission on completed stays.
About the Partnership
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"I love the fact that we can convert so much direct business with Sojern! Increasing direct bookings has been our goal for a long time, and working with Sojern in this way perfectly plays into this strategy. It’s been a great help for us, and a way for us to drive direct business in a really easy way."
