DUBLIN — 7 March 2018 — Sojern, travel’s demand engine, today announced the continued expansion of its European headquarters in Dublin for its RevDirectTM offering, with plans to more than double in size by 2020 to grow to a team of 56 through the creation of an additional 36 new jobs for the local market.
Sojern brings its specialised data set of 350 million global traveller profiles, including billions of predictive travel intent data points to target travellers across multi-channels ensuring hotels adverts are placed in front of the right consumers at the right time to drive direct bookings. In a unique marketplace model RevDirectTM delivers potential travellers to the hotel’s website at no upfront cost, only charging the hotel if the traveller books direct and actually completes a stay. The “pay-on-the-stay” model eliminates upfront advertising costs and creates a cash-flow friendly payment process. Hotels also gain access to state-of-the-art multichannel optimization technology, including a self-managed platform with audience, market and property insights to help them better understand their customers.
“We chose Ireland for its high tech ecosystem including the likes of Google and Facebook, ease of access to the English speaking markets and impressive pool of local talent,” comments Angela Canny, Regional Sales Director, EMEA at Sojern. “Digital advertising spend and tourism in Ireland is growing at a rapid clip. Sojern is perfectly positioned to help local hoteliers take advantage of the increased investment in hotel rooms, continued expansion of direct air services and with the dollar riding at a 13 year high against the euro making long-haul regions a strong area of opportunity for Irish brands.”
2017 was a record year for Irish tourism welcoming almost 9.25 million overseas visitors during January to November. This represents growth of +3.7% – or 33,000 additional visitors – on the same eleven-month period last year. In fact, The Irish Hotel Federation announced this week that the Irish tourism industry is set to create over 40,000 new positions by 2021 on top of the 60,000 that have been created since 2011 – an increase of 33% compared to a rise of 13% in employment throughout the overall economy. With this boost in tourism, hoteliers are focusing on better engaging with travellers in a more targeted and personalised manner in order to guide consumers through the path to purchase to a direct booking.
Sojern’s Dublin office opened in January 2016 and is currently servicing independent and small chain hotels across 24 European cities, with hundred of hotels benefitting from its direct booking platform.
Sojern is a global company with more than 400 employees across 13 global teams and was recently named to Deloitte’s Technology Fast 500 for the fifth year in a row. In November 2017 Sojern acquired Facebook Marketing Platform, Adphorus, expanding its core offerings.
Sojern is travel’s marketing demand engine for thousands of brands in the hotel, air, cruise, transportation, and tourism industries. Specializing in traveler path-to-purchase data for more than a decade, Sojern delivers branding and performance solutions by combining search and booking intent signals with proprietary data science methods to analyze and activate the world’s travelers in real-time. Recognized as a Deloitte Technology Top 500 Fastest Growing Company for 5 years in a row, Sojern is headquartered in San Francisco and has teams based in Berlin, Dubai, Dublin, Hong Kong, Istanbul, London, Mexico City, New York, Omaha, Paris, Singapore and Sydney. For more information, visit www.sojern.com.