SAN FRANCISCO, Sept. 15, 2011 /PRNewswire/ — Sojern, the largest travel media company, today announced the appointment of Parag Vohra as General Manager, Vertical Development and Jeff Mills as Vice President of Strategic Partnerships and Western Region sales. Based in New York, Vohra will work with travel endemic clients to accelerate Sojern’s revenue growth. Based in San Francisco, Mills will leverage his extensive experience in advertising sales and partnerships to expand the company’s market presence in the digital media space.
Sojern’s business model, technology and vision have resulted in dramatic growth as advertisers have recognized the value of reaching premium travel audiences. The company combines the world’s largest travel media platform with a network of strategic partners across leading airlines and travel industry organizations to offer advertisers the ability to connect with highly targeted customers as they dream, plan, book and enjoy their leisure or business trips.
“Parag and Jeff will be invaluable additions to our team as we accelerate our growth,” said Mark Rabe, President and CEO, Sojern. “Parag will play a critical role on our team servicing key customers in the travel vertical. Jeff’s deep advertising sales and partnership experience will be put to work as we continue to develop key industry relationships to ramp revenue.”
Vohra joins Sojern from TripAdvisor, where he was a commercial director responsible for increasing revenue. Prior to TripAdvisor, Vohra served as business development director at Travelzoo, where he established multi-year agreements with domestic and international airlines. He has previously held marketing and sales positions at Yahoo! Inc., Marriott International eCommerce Group and Wyndham Hotels and Resorts. Vohra holds an MBA in information systems and marketing from Bentley University.
Mills comes to Sojern from Criteo, where he served as Vice President of Sales and Partnerships, responsible for the company’s travel strategy. Mills’ past positions include leadership roles at Fixya.com, Gaia Interactive and SideStep, where he created, managed and executed a media strategy that resulted in their successful acquisition by Kayak. Mills launched his career with an eight year stint at Yahoo!.
About Sojern, Inc.
Sojern, Inc. is building the largest travel media platform in the world. Through strategic partnerships with the leading airlines and travel industry organizations (American Airlines, Alaska Airlines, Carlson Wagonlit, Continental Airlines, Delta Air Lines, Hawaiian Airlines, Travelport, United Airlines and US Airways), Sojern enables brand and performance advertisers to reach their target audience and publishers to surface the most relevant content to their users and monetize at the highest levels. Sojern is a privately held company with offices throughout the US. The company was founded in September 2007 and received a 2008 OMMA Award for Online Advertising Creativity, named 2009 OnMedia Top 100 for Technology Innovation, 2009 HSMAI Advertising Award winner, finalist for the 2010 Edison Awards and 2011 AIM Technology Company of the Year. For more information, please visit sojern.com