Learn how thoughtful, upper-funnel content can help your brand make a meaningful first impression with travelers.
Learn how thoughtful, upper-funnel content can help your brand make a meaningful first impression with travelers.
Learn how thoughtful, upper-funnel content can help your brand make a meaningful first impression with travelers.
Learn how thoughtful, upper-funnel content can help your brand make a meaningful first impression with travelers.
This guide gives you the tools to make your brand unforgettable by showing up early, saying the right thing, and staying top of mind long after the scroll. Inside, you’ll discover:
We take a fresh look at upper-funnel marketing. Not as a “nice-to-have” brand play, but as a powerful lever for driving real business results. Today’s travelers aren’t just comparing prices or schedules; they’re connecting with brands that speak to their values and show up early in their journey.
You’ll learn how smart marketers are building emotional connections long before search, using behavioral data to reach the right audiences with the right message, at the right moment. We also explore why traditional metrics fall short and what it takes to measure the true impact of brand-building today.
Brand awareness isn’t fluff; it influences perception, improves conversion rates, and brings down acquisition costs when done intentionally.
Sojern’s travel commerce data turns real intent—like trip timing, type, and destination—into targeting that reaches travelers based on plans, not profiles.
Clicks and last-touch attribution don’t tell the full story. It’s time to think bigger with measurement that links brand exposure to loyalty, lifetime value, and long-term growth.
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Most marketing resources for corporate travel brands focus on the bottom of the funnel—conversion, retargeting, and last-click performance. This report flips the focus to the top: how awareness, brand storytelling, and emotional resonance create lasting impact (and better results throughout the funnel).
You’ll find actionable strategies on audience segmentation, real-time targeting, message personalization, multichannel orchestration, regional customization, and modern attribution models. It’s a full-funnel rethink—starting from the top.
Unlock exclusive insights, and take your digital marketing to the next level.