Search Engine Marketing for Travel Marketers

In our Digital 101 series, we take a deep dive into Search Engine Marketing (SEM), one of the foundations of travel advertising. In this webinar, you will learn keyword best practices and how to optimize your search campaigns. Our SEM specialists will also cover different pricing and performance models to ensure your advertising is successful.

Please download the slides here.


Webinar Speakers

Sacha Lien

He/Him
Director, New Initiatives

Nick Schrage

He/Him
Search Engine Marketing Analyst

More On-Demand Webinars

We are proud to be thought leaders in digital marketing for travel, providing the industry with the latest trends and insights.

Upcoming Webinar

New Research: How Hotels Are Using First-Party Data To Drive Revenue and Build Stronger Relationships Today

Sojern, Benchmark Research Partners, and Wyndham share how hoteliers around the world are using first-party data and the results they are seeing.

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Upcoming Webinar

How Hoteliers can Turn Data into Direct Booking Success: A UK&I Perspective

Dive into these UKI travel trends and learn how to use data to activate a direct booking marketing strategy

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Sojern & Google Present: Maximizing Direct Booking Performance with Sojern and Google Hotel Ads

Sojern and Google share how to achieve direct booking success into 2023, with an emphasis on using cookie-proof channels such as SEM and metasearch.

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Search Engine Marketing for Travel Marketers

In our Digital 101 series, we take a deep dive into Search Engine Marketing (SEM), one of the foundations of travel advertising. In this webinar, you will learn keyword best practices and how to optimize your search campaigns. Our SEM specialists will also cover different pricing and performance models to ensure your advertising is successful.

Please download the slides here.


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Webinar Speakers

Sacha Lien

Director, New Initiatives

Nick Schrage

Search Engine Marketing Analyst