Back to all on-demand webinars

COVID-19: Travel Insights and Co-Op Marketing

In our webinar, Visit California's Associate VP of Global Marketing, Leona Reed, joins Sojern's Director of SMB & Tourism, Cat Origitano, to discuss how DMOs can work together with hotels and attractions to combine marketing efforts that help bring visitors to their destinations, properties, attractions, and more. We discuss what co-op marketing is, provide best practices, and share real world case studies, followed by a live Q&A.

Please download the slides here.
For real-time insights specific to your region or country, check out our insights dashboard.

Webinar Speakers

Cat Origitano, PhD

She/Her
Director, Go-To Market

Jessica Cook

She/Her
Lead Data Analyst, Travel Insights, Sojern

Jessica is a travel data guru. She brings 7 years of experience in the business intelligence and analytics field and has previously worked for AmerisourceBergen and Rafter. She is committed to driving thought leadership and understanding trends in customer behavior around travel.

Leona Reed

She/Her
Associate VP of Global Marketing, Visit California

More On-Demand Webinars

We are proud to be thought leaders in digital marketing for travel, providing the industry with the latest trends and insights.

Upcoming Webinar
webinar

New Research: How Hotels Are Using First-Party Data To Drive Revenue and Build Stronger Relationships Today

Sojern, Benchmark Research Partners, and Wyndham share how hoteliers around the world are using first-party data and the results they are seeing.

Watch Webinar
Upcoming Webinar
webinar

How Hoteliers can Turn Data into Direct Booking Success: A UK&I Perspective

Dive into these UKI travel trends and learn how to use data to activate a direct booking marketing strategy

Watch Webinar
Upcoming Webinar
webinar

Sojern & Google Present: Maximizing Direct Booking Performance with Sojern and Google Hotel Ads

Sojern and Google share how to achieve direct booking success into 2023, with an emphasis on using cookie-proof channels such as SEM and metasearch.

Watch Webinar
Back to all webinars
Europe, Latin America, and North America Webinar
Calendar
Clock
Asia Pacific, Middle East, and Africa Webinar
Calendar
Calendar

COVID-19: Travel Insights and Co-Op Marketing

In our webinar, Visit California's Associate VP of Global Marketing, Leona Reed, joins Sojern's Director of SMB & Tourism, Cat Origitano, to discuss how DMOs can work together with hotels and attractions to combine marketing efforts that help bring visitors to their destinations, properties, attractions, and more. We discuss what co-op marketing is, provide best practices, and share real world case studies, followed by a live Q&A.

Please download the slides here.
For real-time insights specific to your region or country, check out our insights dashboard.
00
Days
00
Hrs
00
Min
00
Sec

Webinar Speakers

Cat Origitano, PhD

Director, Go-To Market

Jessica Cook

Lead Data Analyst, Travel Insights, Sojern

Jessica is a travel data guru. She brings 7 years of experience in the business intelligence and analytics field and has previously worked for AmerisourceBergen and Rafter. She is committed to driving thought leadership and understanding trends in customer behavior around travel.

Leona Reed

Associate VP of Global Marketing, Visit California

Thank you for signing up to our Newsletter.
Oops! Something went wrong while submitting the form. Please try again.
Resources
BlogWebinarsReportsSuccess StoriesCookieless FAQ