In our webinar, Visit California's Associate VP of Global Marketing, Leona Reed, joins Sojern's Director of SMB & Tourism, Cat Origitano, to discuss how DMOs can work together with hotels and attractions to combine marketing efforts that help bring visitors to their destinations, properties, attractions, and more. We discuss what co-op marketing is, provide best practices, and share real world case studies, followed by a live Q&A.
For real-time insights specific to your region or country, check out our insights dashboard.
Webinar Speakers
Cat Origitano, PhD
She/Her
Director, Go-To Market
Jessica Cook
She/Her
Lead Data Analyst, Travel Insights, Sojern
Jessica is a travel data guru. She brings 7 years of experience in the business intelligence and analytics field and has previously worked for AmerisourceBergen and Rafter. She is committed to driving thought leadership and understanding trends in customer behavior around travel.
Leona Reed
Associate VP of Global Marketing, Visit California
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New Research: How Hotels Are Using First-Party Data To Drive Revenue and Build Stronger Relationships Today
In our webinar, Visit California's Associate VP of Global Marketing, Leona Reed, joins Sojern's Director of SMB & Tourism, Cat Origitano, to discuss how DMOs can work together with hotels and attractions to combine marketing efforts that help bring visitors to their destinations, properties, attractions, and more. We discuss what co-op marketing is, provide best practices, and share real world case studies, followed by a live Q&A.
For real-time insights specific to your region or country, check out our insights dashboard.
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Webinar Speakers
Cat Origitano, PhD
Director, Go-To Market
Jessica Cook
Lead Data Analyst, Travel Insights, Sojern
Jessica is a travel data guru. She brings 7 years of experience in the business intelligence and analytics field and has previously worked for AmerisourceBergen and Rafter. She is committed to driving thought leadership and understanding trends in customer behavior around travel.
Leona Reed
Associate VP of Global Marketing, Visit California
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