In our webinar, Visit California's Associate VP of Global Marketing, Leona Reed, joins Sojern's Director of SMB & Tourism, Cat Origitano, to discuss how DMOs can work together with hotels and attractions to combine marketing efforts that help bring visitors to their destinations, properties, attractions, and more. We discuss what co-op marketing is, provide best practices, and share real world case studies, followed by a live Q&A.

For real-time insights specific to your region or country, check out our insights dashboard.

What You'll Learn

Webinar Speakers

Cat Origitano, PhD

Director, Go-To Market

Jessica Cook

Lead Data Analyst, Travel Insights, Sojern

Leona Reed

Associate VP of Global Marketing, Visit California

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COVID-19: Travel Insights and Co-Op Marketing

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In our webinar, Visit California's Associate VP of Global Marketing, Leona Reed, joins Sojern's Director of SMB & Tourism, Cat Origitano, to discuss how DMOs can work together with hotels and attractions to combine marketing efforts that help bring visitors to their destinations, properties, attractions, and more. We discuss what co-op marketing is, provide best practices, and share real world case studies, followed by a live Q&A.

For real-time insights specific to your region or country, check out our insights dashboard.

What You'll Learn

Webinar Speakers

Cat Origitano, PhD

Director, Go-To Market

Jessica Cook

Lead Data Analyst, Travel Insights, Sojern

Leona Reed

Associate VP of Global Marketing, Visit California

Explore More On-Demand Webinars

More On-Demand Webinars

We are proud to be thought leaders in digital marketing for travel, providing the industry with the latest trends and insights.

The Destination Marketer’s Crash Course on the Cookieless World

With cookies going away in 2025, now's the time to prepare your digital marketing strategies.

Watch Webinar

New Research: How Hotels Are Using First-Party Data To Drive Revenue and Build Stronger Relationships Today

Sojern, Benchmark Research Partners, and Wyndham share how hoteliers around the world are using first-party data and the results they are seeing.

Watch Webinar

Let’s Start a Conversation

We’re ready to help you take the guesswork out of your digital marketing. Contact us to tap into the travel industry’s most intelligent marketing platform.