COVID-19: Travel Insights and Co-Op Marketing

In our webinar, Visit California's Associate VP of Global Marketing, Leona Reed, joins Sojern's Director of SMB & Tourism, Cat Origitano, to discuss how DMOs can work together with hotels and attractions to combine marketing efforts that help bring visitors to their destinations, properties, attractions, and more. We discuss what co-op marketing is, provide best practices, and share real world case studies, followed by a live Q&A.

Please download the slides here.

For real-time insights specific to your region or country, check out our insights dashboard.

Webinar Speakers

Cat Origitano, PhD

She/Her

Director, Go-To Market

Jessica Cook

She/Her

Lead Data Analyst, Travel Insights, Sojern

Jessica is a travel data guru. She brings 7 years of experience in the business intelligence and analytics field and has previously worked for AmerisourceBergen and Rafter. She is committed to driving thought leadership and understanding trends in customer behavior around travel.

Leona Reed

Associate VP of Global Marketing, Visit California

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COVID-19: Travel Insights and Co-Op Marketing

In our webinar, Visit California's Associate VP of Global Marketing, Leona Reed, joins Sojern's Director of SMB & Tourism, Cat Origitano, to discuss how DMOs can work together with hotels and attractions to combine marketing efforts that help bring visitors to their destinations, properties, attractions, and more. We discuss what co-op marketing is, provide best practices, and share real world case studies, followed by a live Q&A.

Please download the slides here.

For real-time insights specific to your region or country, check out our insights dashboard.

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Webinar Speakers

Cat Origitano, PhD

Director, Go-To Market

Jessica Cook

Lead Data Analyst, Travel Insights, Sojern

Jessica is a travel data guru. She brings 7 years of experience in the business intelligence and analytics field and has previously worked for AmerisourceBergen and Rafter. She is committed to driving thought leadership and understanding trends in customer behavior around travel.

Leona Reed

Associate VP of Global Marketing, Visit California