sojern blog

Fresh Perspectives on Travel, Technology, & Trends

From emerging technology to shifting traveler expectations, we unpack what’s happening in travel today. Stay informed with perspectives that help travel brands make smarter decisions in a shifting landscape.

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North America
Latin America

As Land Borders Reopen, Canadians Look to Come to the US

US announcement marks a massive boon for US tourism.

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North America
Travel Trends

Use These US Holiday Insights to Prepare Your Marketing Strategies

We analyze 2021 holiday travel searches and bookings to see strong numbers.

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Direct Bookings
Covid-19
Travel Recovery

Building Strategies to Drive and Convert More Direct Traffic

Hotels can implement these seven strategies to drive more direct traffic.

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Cookieless
Travel Trends

Cookieless Retargeting Strategies in the Modern World

Retargeting as we know it today is going away in 2023.

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Covid-19
Travel Trends
Travel Recovery

300 Travel Marketers Weigh in on Digital Advertising

Partnering with WBR, we surveyed 300 travel marketers around the world.

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Attraction
Travel Recovery
Direct Bookings

Want to learn how to drive more revenue on your attraction website?

Gain tips for optimizing your website and improving the user experience.

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Facebook
Cookieless

Navigating the Future of Data and Travel Marketing

We share the recipe for travel marketer success in a cookieless world.

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Creative
Awards
Search Engine Marketing

Sojern’s Award Winning Banner Ad Creative Services and Search Engine Marketing Offerings

AMA Lincoln awarded Sojern’s digital design team with a Sterling Award.

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Airline
Europe
Covid-19

Aegean Airlines on COVID-19 Recovery and How to Adapt to Today's Traveller

Travel Brands are Evolving to Meet the Needs of the Post-COVID Consumer

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Travel Trends
North America
Travel Recovery

2021 Shifts in Travel Behavior

Sojern and PlaceIQ use data to understand COVID-19 recovery.

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