sojern blog

Fresh Perspectives on Travel, Technology, & Trends

From emerging technology to shifting traveler expectations, we unpack what’s happening in travel today. Stay informed with perspectives that help travel brands make smarter decisions in a shifting landscape.

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Social
Instagram
Facebook

How Instagram Breathed New Life into Destination Marketing

Nearly 96% of travelers use Instagram to get their dose of travel inspo.

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Social
Facebook
Instagram

Facebook and Instagram Advertising for Travel: Key Trends Revealed

Facebook Ad Usage is Increasing Across All Formats

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SoEmpowered
Global

Sojern Women Break the Engineering Mold

Sojern is dedicated to increasing representation of women in STEM.

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Native
Multichannel
Global

3 Tips for Successful Native Ads

Utilize native as an effective ad format for connecting with users.

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Instagram
Social
Destination

How DMO, Hilton Head Island, Attracts Visitors Through Instagram Stories

Many DMOs turn to social media to inspire people through visual media.

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Social
Instagram
Video

5 Tips To Attract and Commit Your Next Customer to Your Brand

Instagram has forever changed how people engage with each other.

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Sojern Gives Back
Global
GloCon

2018: A Year of Giving Back at Sojern

Here at Sojern, we focus on making an impact at the regional level.

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Global
Video
CTV

Using Video Ads to Reach Highly Targeted Audiences

Drive awareness and increase engagement with video advertising.

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SoEmpowered
Sojern Culture

Empowering Women in the Workplace

Women finding equal ground in leadership roles can make a major impact.

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Hotel
Global
Direct Bookings

4 Ways to Streamline the Mobile Hotel Booking Process

Create a smooth mobile experience for both the hotelier and their customer.

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