sojern blog

Fresh Perspectives on Travel, Technology, & Trends

From emerging technology to shifting traveler expectations, we unpack what’s happening in travel today. Stay informed with perspectives that help travel brands make smarter decisions in a shifting landscape.

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Airline
Europe
Covid-19

Aegean Airlines on COVID-19 Recovery and How to Adapt to Today's Traveller

Travel Brands are Evolving to Meet the Needs of the Post-COVID Consumer

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Travel Trends
North America
Travel Recovery

2021 Shifts in Travel Behavior

Sojern and PlaceIQ use data to understand COVID-19 recovery.

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Creative
Travel Trends
Covid-19

Accelerate Your Recovery: 6 Digital Ad Trends to Know

This year promises to see a surge in travel.

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Metasearch
Global
North America

A Deep Dive Into Metasearch Marketing

Capture travelers throughout the path to purchase with metasearch.

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Middle East and Africa
Covid-19
Hotel

COVID-19: Insights on Travel Impact, Middle East and Africa - March

Safety announcements work to limit the spread of COVID-19 during Ramadan.

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North America
Covid-19
Travel Trends

COVID-19 Insights: The Return of US Travel

99% of Americans and Canadians are eager to travel again.

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Cookieless
Global

Cookieless Advertising for Travel Marketing in Today's World

Google announced in 2020 that they would be sunsetting 3rd-party cookies.

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Direct Bookings
Hotel
Global

Increasing Your Direct Bookings with Google’s Free Hotel Links

Google recently announced the release of a ‘Free Booking Links’ module.

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Covid-19
Travel Trends
Travel Recovery

COVID-19: Insights on Travel Impact, Europe – March

There is still uncertainty around when travel restrictions will be lifted.

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Asia Pacific
Hotel
Airline

COVID-19: Insights On Travel Impact, Asia Pacific - March

Domestic demand for travel improves across Asia Pacific.

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