Introduction
A US-based global footwear brand sought to strengthen brand awareness among female travelers planning trips to beach destinations across APAC cities. Partnering with Adara, a RateGain company, the brand leveraged real-time travel-intent data to identify and engage its ideal audience with messaging designed to inspire action.
Objectives
Reaching a niche audience of women aged 25–45 with an interest in luxury travel, beaches, and tropical destinations required precision in a crowded digital landscape. The brand needed to stand out, deliver above-industry engagement and viewability, and convert awareness into measurable marketing ROI.
Details of the campaign:
Campaign Duration: 1 Jul 2024 – 31 Jul 2024
Target Markets: APAC cities
Target destinations from audience search:
- Tropical locations
- Beach destinations
- Beach resorts and hotels
KPI:
- Primary KPI: 0.40% Click-through Rate (CTR)
- Secondary KPI: 70% Viewability
"Adara’s precise audience targeting helped us connect with our ideal customers at scale, delivering exceptional engagement and brand visibility in competitive travel markets."
Solution
Adara used first-party travel-intent data from 270+ global partners to build detailed profiles of high-value female travelers. The focus was on urban professionals, solo travelers, and family vacation planners actively researching tropical destinations.
Creative was delivered across premium placements to females searching for hotels and flights on travel sites and apps. Real-time performance insights informed continuous optimisation, ensuring the campaign exceeded both engagement and visibility targets.
Key Results
100% Higher CTR
- Double the industry average, showing strong audience alignment.
77.8% Viewability
- Exceeded the target by 11%
Impact
By combining precise audience targeting with compelling creative, the footwear brand connected with a high-value segment of female travelers at the right time in their planning journey. The campaign achieved outstanding performance, building brand awareness and strengthening the brand’s presence in key APAC markets.
About the Partnership
Host:
Agency:
Co-Op Partner:
Co-Op Partner:
Co-Op Partner:
"Adara’s precise audience targeting helped us connect with our ideal customers at scale, delivering exceptional engagement and brand visibility in competitive travel markets."
