Introduction
A leading London live entertainment experience wanted to increase qualified website traffic by reaching leisure travelers planning trips to the city. Although consumer interest was strong, campaign engagement had plateaued, prompting the need for a more targeted approach to reach travelers during the planning phase of their journey.
Objectives
The attraction aimed to increase qualified website traffic by reaching leisure travelers planning visits to London while improving click-through rates through highly relevant audience targeting.
Solution
Sojern leveraged traveler intent data to identify leisure travelers with upcoming trips to London and activated campaigns during the weeks leading up to their arrival. By reaching audiences while they were actively planning their itineraries, Sojern positioned the live entertainment experience as a relevant in-destination activity, driving stronger engagement through timely, intent-based messaging.
About the Partnership
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