VIK Hotels Realises Direct Booking Growth with Paraty Tech and Sojern

VIK Hotels Realises Direct Booking Growth with Paraty Tech and Sojern

VIK Hotels Realises Direct Booking Growth with Paraty Tech and Sojern

Activated
Sojern's multichannel marketing to drive website traffic and direct bookings
€143K+
in direct booking revenue across their portfolio since 2019
Engaged
qualified website visitors with Paraty Tech's suite of booking solutions

Summary

VIK Hotels is a small chain of hotels with properties in the Caribbean and Spain. With a goal of growing their direct online channel, they sought to partner with experts in the direct booking space and turned to both Paraty Tech and Sojern to achieve this.

Sojern Solutions Used

Paraty Tech and Sojern are experts in their respective fields. They have been a great help for our direct channel and thanks to it, we’re generating more and more bookings. It is definitely a winning partnership.
Antonio Segura, E-Business Manager

About

VIK Hotels

VIK Hotels is a small chain of hotels, with six properties in the Canary Islands, Andalusia, and the Dominican Republic—ranging from 3 to 5 stars. Each property has its own personality, unique to the location in which it is situated.

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VIK Hotels Desktop Ad
VIK Hotels Desktop Ad

About

VIK Hotels

VIK Hotels is a small chain of hotels, with six properties in the Canary Islands, Andalusia, and the Dominican Republic—ranging from 3 to 5 stars. Each property has its own personality, unique to the location in which it is situated.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

VIK Hotels

Challenge

Due to the spread out nature of VIK’s portfolio, the team wanted digital strategies that could benefit their properties as equally as possible. This, coupled with the larger goal of increasing their share of direct bookings, led them to seek out partners that could help them achieve this. “We needed to get more traffic to our website,” explains E-Business Manager, Antonio Segura, “and then keep people on-site to influence more direct bookings.”

Approach

The VIK Hotels team first partnered with Paraty Tech to build their website and booking engine. Then, they used Sojern’s Pay On The Stay advertising solution, leveraging real-time intent data to engage travellers across their path to purchase, and driving them to the VIK Hotels website. With an exceptional user experience, travellers can easily find what they are looking for. The user then completes their booking directly through Paraty Tech’s intuitive booking engine.

Results

Through their partnerships with Paraty Tech and Sojern, VIK Hotels is able to drive more users to their website, and keep them engaged until they are ready to book. This full funnel marketing strategy across online display, Facebook and Instagram, and metasearch advertising, is what has increased their share of direct bookings since 2019. Since working with Paraty Tech and Sojern, VIK Hotels has driven €143K+ in direct booking revenue across their portfolio.

VIK Hotels Mobile Ad

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