The 2020 Report on Travel
Advertising in North America

To gain insight into travel marketers’ approach to their digital marketing, Sojern surveyed travel marketers in North America to share key challenges marketers face, how they overcome them, and their strategies for the coming year. This report also highlights the impact of emerging trends and technologies on the future of travel advertising.

The Future of
Machine Learning

Carl Livadas, VP Data Science & Engineering at Sojern, describes how machine learning and cloud computing simplified the process of collecting and storing data, allowing companies to focus on building effective algorithms to reach in-market audiences.