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Get Started with SEM

Reach Travelers at the Start of Their Search

When travelers start planning, they start with search. Sojern helps you show up right where they’re looking—at the top of Google and Bing—so you can capture interest early and drive high-quality traffic straight to your site.

Get Started with SEM
GET FOUND FAST

What is Search Engine Marketing?

When travelers are searching for their next getaway, Search Engine Marketing (SEM) puts your brand front and center. These are real people, actively looking for places to go and stay, and with Sojern, your ad shows up right when they’re ready to take the next step.

Why it matters for travel marketers:

  • Be visible when travelers are actively planning
  • Influence bookings with brand or non-brand search terms
  • Compete with OTAs and aggregators for share of voice
WIN THE MOMENT OF SEARCH

Benefits of SEM for Travel Brands

Reach Travelers with Purchase Intent

Search ads connect you with travelers actively looking for destinations, experiences, or providers.

Stand Out from the Competition

Appear alongside OTAs, review sites, and aggregators, and direct traffic to your own site.

Precision Targeting and Budget Control

Focus your budget on the most valuable keywords and adjust in real time for maximum ROI.

Support Your Multichannel Strategy

SEM enhances display, social, and other efforts by reinforcing your brand across touchpoints.
SEARCH DONE SMARTER

How Sojern Maximizes Your SEM Performance

  • Expert Campaign Management: No need to stress over keywords or bids. Our team takes care of it all on Google and Bing. You get the traffic, the bookings, and the results, without the heavy lifting.
  • Cross-Channel Conversion Tracking: We deduplicate results across channels, so you never overpay and can clearly see SEM’s contribution to your bottom line.
  • Integrated with Display, Social, and More: We use native ads to spark interest early on, then follow up with smart, performance-driven remarketing to keep your destination or property top of mind.
Why Sojern
SUCCESS STORIES

Search That Converts

More direct bookings
with longer lead times, resulting in better forecasting

"I’ve definitely seen increased bookings. In fact, January through March is usually a quiet period for us, but this year, leisure bookings are double what we normally see, and this is due to Sojern. "

Kamila Bean
Director of Rooms, Newstead Belmont Hills Golf Resort & Spa
See More Success Stories

Explore More Channels

The Sojern Marketing Platform for Hospitality integrates seamlessly with the media channels that matter most.

Native Advertising

Seamlessly deliver engaging and relevant content where travelers are already browsing

Email Advertising

Maximize engagement and drive bookings and loyalty with tailored messaging

CTV Advertising

Reach and inspire travelers on their favorite streaming platforms

Metasearch Advertising

Drive direct bookings from travelers who are ready to purchase

Video Advertising

Engage travelers with immersive short- and long-form content

Social Advertising

Reach and influence travel consumers where they spend their time online

Display Advertising

Drive direct bookings at a high ROAS across a wide range of sites and apps

Ready to Own the Search Results?

We’ll help you compete and win on the world’s top search engines. Get seen by travelers who are ready to book now.

Request a Demo
Explore the Platform