SEARCH ENGINE MARKETING (SEM)

Reach Travelers at the Start of Their Search

When travelers start planning, they start with search. Sojern helps you show up right where they’re looking—at the top of Google and Bing—so you can capture interest early and drive high-quality traffic straight to your site.

Get Started with SEM

GET FOUND FAST

What is Search Engine Marketing?

When travelers are searching for their next getaway, Search Engine Marketing (SEM) puts your brand front and center. These are real people, actively looking for places to go and stay, and with Sojern, your ad shows up right when they’re ready to take the next step.

Why it matters for travel marketers:

Be visible when travelers are actively planning
Influence bookings with brand or non-brand search terms
Compete with OTAs and aggregators for share of voice

WIN THE MOMENT OF SEARCH

Benefits of SEM for Travel Brands

Reach Travelers with Purchase Intent

Search ads connect you with travelers actively looking for destinations, experiences, or providers.

Stand Out from the Competition

Appear alongside OTAs, review sites, and aggregators, and direct traffic to your own site.

Precision Targeting and Budget Control

Focus your budget on the most valuable keywords and adjust in real time for maximum ROI.

Support Your Multichannel Strategy

SEM enhances display, social, and other efforts by reinforcing your brand across touchpoints.

SEARCH DONE SMARTER

How Sojern Maximizes Your SEM Performance

Expert Campaign Management: No need to stress over keywords or bids. Our team takes care of it all on Google and Bing. You get the traffic, the bookings, and the results, without the heavy lifting.
Cross-Channel Conversion Tracking: We deduplicate results across channels, so you never overpay and can clearly see SEM’s contribution to your bottom line.
Integrated with Display, Social, and More: We use native ads to spark interest early on, then follow up with smart, performance-driven remarketing to keep your destination or property top of mind.

Why Sojern

SUCCESS STORIES

Search That Converts

More direct bookings

with longer lead times, resulting in better forecasting

"I’ve definitely seen increased bookings. In fact, January through March is usually a quiet period for us, but this year, leisure bookings are double what we normally see, and this is due to Sojern. "

Kamila Bean

Director of Rooms, Newstead Belmont Hills Golf Resort & Spa

See More Success Stories