MEXICO CITY – July 23, 2019 – Sojern, the leading provider of digital marketing solutions for the travel industry, today announced continued expansion into Latin America to better serve its existing customers and travel brands. From its hub office in Mexico City, Sojern works with hundreds of clients across Latin America including customers like Beachscape Kin Ha Villas & Suites Cancún and Los Cabos Tourism.
“According to the World Tourism Organization Mexico is the 6th most visited country in the world. The tourism industry is growing in Mexico and there is a lot of room for our clients to grow, too, with the help of Sojern’s digital marketing solutions,” said Andrés Franklin, Sojern Managing Director of Latin America.Since launching in 2007, Sojern has experienced explosive global growth with now nearly 600 employees spread across 13 global locations.
The company has made Deloitte’s Fastest 500 Tech firms for six years in a row; made its first acquisition in 2017: Adphorus, a Facebook and Instagram Marketing Partner specializing in travel; and recently took in $120 Million USD in funding from growth equity firm TCV. Sojern’s rapid growth and global scale help brands understand the booking behavior of travelers and how to reach them with tailored marketing messages.
Franklin continued, “Sojern has more than a decade of expertise analyzing the complete traveler path to purchase. Along with Adphorus, we take a scientific and data-driven approach to digital marketing. We help brands create integrated marketing campaigns across multiple channels enabling them to target and engage with travelers wherever they are in their journey, from dream to destination.”Sojern’s State of the Industry: 2019 Travel Advertising report on Latin America revealed that: three in four (77%) travel marketers in Latin America plan to spend more on digital advertising in 2019. Additionally, last year, social media spend represented the largest portion (32%) of digital marketing spend, with 25% going to Facebook and Instagram.
Download the full report here or visit the Sojern México website for more information.