Paraty Tech and Sojern Partner to Drive Direct Bookings for Hotels

LONDON – Feb 25, 2021 – Paraty Tech , a leading booking engine and tech provider focused on increasing hotels online direct sales, and Sojern, a leading provider of digital marketing solutions for travel, have partnered to provide an integrated offering to help hotels drive direct bookings in an efficient and cost effective way.

Josh Beckwith, Senior Director, Strategic Accounts and Partnerships at Sojern said, “Our favourite partnerships are the ones that deliver real value for our clients. We truly believe the combination of Sojern's outstanding direct demand solutions across display, social, search and META—teamed with a website that delivers fantastic conversion rates, thanks to the Paraty Tech solutions suite—is a fantastic collaboration for any hotel aspiring to drive more bookings, revenue and loyalty from their website and digital investments.”

Combining resources, data, knowledge and tools, the partnership will create a strong opportunity for a higher customer conversion rate. This is achieved by targeting audiences accurately through programmatic campaigns based on actual travel intent, in real time. The ultimate goal is the same—to drive direct bookings from travellers in existing and new markets.

Paraty Tech's solutions are 100 percent focused on sales, with its booking engine as its flagship offering, providing a range of solutions—from web page design to the development of its own revenue management tools, including various online marketing services. Together, the partnership will deliver a high and reliable conversion rate for the market. Daniel Sánchez, Chief Revenue Officer at Paraty Tech said, "The formula that we intend to implement through this strategic partnership is as simple as it is effective: quality traffic, plus a high conversion rate, resulting in high doses of direct sales."Both companies have participated in industry events together, more recently Pabellon 8, a virtual tourism and technology fair, organised by Paraty Tech. To find out more about the partnership between Paraty Tech and Sojern, contact us here.

About Sojern

Sojern is a leading digital marketing platform built for travel marketers. Powered by artificial intelligence and traveler intent data, Sojern activates multi-channel marketing solutions to drive direct demand. 10,000 hotels, attractions, tourism boards and travel marketers rely on Sojern annually to engage and convert travelers around the world.

About Paraty Tech

Paraty Tech is a technology services company focused on increasing the online direct sales of hotels and other tourist accommodation establishments. Paraty Tech takes part in the hotels’ commercial strategy in order to boost the number of bookings made through its official website, through the implementation of the booking engine, revenue management solutions, web design and online marketing services.


Paraty Tech Daniel RomeroDirector de ComunicaciónTlf. (+34) 666 59 20 08

Skype daniel.paratytech

Whatsapp Business (+34) 952 230 887


Scott Thornburg +1 (415) 816-8844

Europe, Middle East, Asia-Pacific:

Teesta Raha +65 9379 2770

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