Sojern Now Offers Data-Driven Travel Marketing Solutions to Attractions Customers Around the World

February 27, 2020

Sojern Now Offers Data-Driven Travel Marketing Solutions to Attractions Customers Around the World

Tour and Activity Operators Can Now Seamlessly Build Multi-channel, Always-on Digital Advertising Campaigns That Drive Online Sales

SAN FRANCISCO – February 27, 2020 Sojern, a leading provider of digital travel marketing solutions, today announced expanded support for attractions customers around the world to provide an alternative to the high commission rates charged by online travel agencies (OTAs). Packaged as a subscription, Sojern can now help attractions customers of all sizes promote their tours, activities and experiences via Facebook, Instagram, programmatic video, and display advertising. Support for search engine marketing is currently in beta testing with U.S. clients.

Consumer demand to book tours, experiences and attractions online is increasing, but marketing to those consumers can be difficult. Many businesses lack the time, expertise and technology required to manage a comprehensive digital marketing mix that will allow them to reach customers online.

Sojern has the tools, expertise and technology to identify, target and influence people who are traveling to a local market, as well as local prospects that are actively searching for things to do. 

With Sojern’s world-class digital marketing solutions, tour and activity operators can easily find and reach travelers searching for in-destination experiences, and then influence them to visit  the attractions’ website. As a part of the subscription, Sojern also offers complementary HTML5 ad creative development, campaign performance metrics, and real-time market insights—all accessible through a continually-updated dashboard. 

“For many of our customers, running a business is hard enough. They know they need to think about digital marketing, but that’s on an already exhaustive list of tasks they’re thinking about to keep their business going. Finding a partner who they can trust to drive digital marketing gives them back hours every week to focus on giving their customers a great experience,” said Kurt Weinsheimer, Sojern Chief Solutions Officer. “Trying to optimize complex campaigns across Instagram, Facebook and Google on your own isn’t that scalable, but it can be if you have a good partner and a solution that fits within your budget. Sojern’s subscription advertising packages start at just a few hundred dollars per month, and use real-time traveler data and insights to help drive consumers to the attraction’s website and increase sales.”

“We have a permanent goal of increasing our comparable month-on-month online sales revenue, but to do that we need to drive more people to our website than we ever have before. We really needed a partner that could help us drive web traffic and we decided to work with Sojern because they came recommended by my friend Emily at City Sightseeing New Orleans,” said David Strainge, President City Sightseeing San Antonio. “The team has been great so far and we’re excited to see what growth is possible now that Sojern is on board.”

“The attraction to Sojern was that it’s a smarter way of advertising with excellent return on investment,” said Reinier Van der Maat, CEO at Overland Ireland. “In our competitive environment, you have to work a bit better and smarter than the rest, and that’s where Sojern comes in.”

“We always knew the power of digital marketing and advertising but we didn’t have much success until we found Sojern. I can say with confidence that their attractions focused solutions  have really delivered results for Kan Eang@Pier. The volume of visitors coming to try our restaurant in Phuket has significantly increased using the solutions offered to us. We are able to access a wide range of channels and we primarily use Facebook as that works best for our audience. Very often we have visitors that want to visit Thailand or Phuket but are waiting to be inspired with ideas for restaurants and tourist attractions. Working with Sojern and their online advertising solutions has allowed us to better target these new travellers and encourage them to come to our restaurant,” said Mr. Tawee Sakornsin, Director of Sales & Marketing, Kan Eang@Pier, Phuket, Thailand. 

For more information about Sojern’s digital marketing solutions for attractions, visit www.sojern.com/attractions/

 

About Sojern

Sojern‘s digital marketing solutions for travel are built on more than a decade of expertise analyzing the complete traveler path to purchase. The company drives travelers from dream to destination by activating multi-channel branding and performance solutions on the Sojern Traveler Platform for more than 10,000 customers around the world. Recognized as a Deloitte Technology Fast 500 company six years in a row, Sojern is headquartered in San Francisco, with 600 employees based in Berlin, Dubai, Dublin, Hong Kong, Istanbul, London, Mexico City, New York, Omaha, Paris, São Paulo, Singapore and Sydney.

 

Sojern ofrece soluciones de marketing de viajes
basadas en datos para los clientes de atracciones de todo el mundo
 

Los operadores de tours y actividades ahora pueden construir sin problemas campañas publicitarias digitales multicanal y siempre activas que impulsan las ventas en línea.

Ciudad de México a 12 de marzo de 2020 – Sojern, un proveedor líder de soluciones de marketing de viajes digitales, anunció un mayor soporte para clientes en todo el mundo para proporcionar una alternativa a las altas tarifas de comisión cobradas por las Agencias de Viajes en Línea (OTA). Empaquetado como una suscripción, Sojern ahora puede ayudar a los clientes de todos los tamaños a promocionar sus recorridos, actividades y experiencias a través de Facebook, Instagram, video programático y publicidad gráfica. El soporte para el marketing de motores de búsqueda se encuentra actualmente en pruebas beta con clientes de EU.

La demanda de los consumidores para reservar recorridos, experiencias y atracciones en línea está aumentando, pero el marketing para llegar a estos usuarios puede ser difícil. Muchas empresas carecen del tiempo, la experiencia y la tecnología necesarias para gestionar una combinación integral de marketing digital que les permitirá llegar a los clientes en línea.

“Como el departamento de marketing digital, es muy importante para nosotros atraer tráfico calificado. Fue muy interesante Sojern por la calidad de viajeros que llevan al sitio web.  No vimos una típica publicidad de display, porque usan algoritmos e inteligencia artificial para llevar a los usuarios más calificados y probables a convertir. Esto es lo que nos llamó la atención.”  — Juan Delgado, Ejecutivo de E-Marketing, The Dolphin Company

Sojern tiene las herramientas, la experiencia y la tecnología para identificar, apuntar e influir en las personas que viajan a un mercado local, así como a los prospectos locales que están buscando activamente qué hacer. Con las soluciones de marketing digital de clase mundial de Sojern, los operadores turísticos y de actividades pueden encontrar y llegar fácilmente a los viajeros que buscan experiencias en el destino, y luego influir en ellos para que visiten su sitio Web. Como parte de la suscripción, Sojern también ofrece desarrollo creativo de anuncios HTML5 complementarios, métricas de rendimiento de campaña e información de mercado en tiempo real, todo accesible a través de un tablero actualizado continuamente.

“Para muchos de nuestros clientes, manejar un negocio resulta todo un reto. Saben que necesitan implementar marketing digital, pero eso está en una lista de tareas en las que están pensando para mantener su negocio en marcha. Encontrar un socio en el que puedan confiar para impulsar el marketing digital les devuelve horas cada semana para concentrarse en brindar a sus clientes una gran experiencia”, dijo Kurt Weinsheimer, Director de Soluciones de Sojern. “Intentar optimizar campañas complejas en Instagram, Facebook y Google por su cuenta no es tan escalable, pero puede serlo si cuentan con un socio confiable y una solución que se ajuste a su presupuesto. Los paquetes de publicidad por suscripción de Sojern comienzan con solo unos pocos cientos de dólares por mes, y utilizan datos e información sobre viajeros en tiempo real para ayudar a atraer a los consumidores al sitio Web del negocio y aumentar las ventas”.

Para obtener más información sobre las soluciones de marketing digital de Sojern, visite https://mexico.sojern.com/


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About Scott Thornburg

Scott Thornburg, APR is the global communications lead for Sojern.

Scott Thornburg About the author

Scott Thornburg, APR is the global communications lead for Sojern.