Introduction to Programmatic Display for Travel Marketing

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Our second webinar in our Digital 101 series deep dives into the foundation of online advertising as we know it: programmatic display. In this webinar, we discuss ins and outs of how programmatic bidding works, what stages of the funnel to use prospecting and retargeting, and how to measure success for your online marketing efforts. We review different ad creative formats and best practices for images and copy. This webinar series is structured to give travel marketers the foundational knowledge needed to start driving more direct bookings.

Webinar Speakers

Laura Barker

Laura Barker

Senior Creative Manager

See Bio
J.J. Tigges II

J.J. Tigges II

Senior Director Ad Operations

See Bio

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Introduction to Programmatic Display for Travel Marketing

Our second webinar in our Digital 101 series deep dives into the foundation of online advertising as we know it: programmatic display. In this webinar, we discuss ins and outs of how programmatic bidding works, what stages of the funnel to use prospecting and retargeting, and how to measure success for your online marketing efforts. We review different ad creative formats and best practices for images and copy. This webinar series is structured to give travel marketers the foundational knowledge needed to start driving more direct bookings.

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Webinar Speakers

Laura Barker

Senior Creative Manager

Laura is Sojern's Senior Creative Manager bringing over 15 years of graphic and web design experience to the team. Laura leads Sojern’s Creative Ops team and creative a/b testing strategy. As a creative and analytics-driven individual, she prides herself on delivering engaging solutions to customers and tends to "geek out" over Google Sheets.

J.J. Tigges II

Senior Director Ad Operations