Play
Play
Play

Our second webinar in our Digital 101 series deep dives into the foundation of online advertising as we know it: programmatic display. In this webinar, we discuss ins and outs of how programmatic bidding works, what stages of the funnel to use prospecting and retargeting, and how to measure success for your online marketing efforts. We review different ad creative formats and best practices for images and copy. This webinar series is structured to give travel marketers the foundational knowledge needed to start driving more direct bookings.

Webinar Speakers

Laura Barker

Laura Barker

Senior Creative Manager

See Bio
J.J. Tigges II

J.J. Tigges II

Senior Director Ad Operations

See Bio

More On-Demand Webinars

We are proud to be thought leaders in digital marketing for travel, providing the industry with the latest trends and insights.

Upcoming Webinar

The Destination Marketer’s Crash Course on the Cookieless World

With cookies going away in 2025, now's the time to prepare your digital marketing strategies.

Watch Webinar
Upcoming Webinar

New Research: How Hotels Are Using First-Party Data To Drive Revenue and Build Stronger Relationships Today

Sojern, Benchmark Research Partners, and Wyndham share how hoteliers around the world are using first-party data and the results they are seeing.

Watch Webinar
Upcoming Webinar

How Hoteliers can Turn Data into Direct Booking Success: A UK&I Perspective

Dive into these UKI travel trends and learn how to use data to activate a direct booking marketing strategy

Watch Webinar
Europe, Latin America, and North America Webinar
Calendar
Clock
Asia Pacific, Middle East, and Africa Webinar
Calendar
Clock
Calendar

Introduction to Programmatic Display for Travel Marketing

Our second webinar in our Digital 101 series deep dives into the foundation of online advertising as we know it: programmatic display. In this webinar, we discuss ins and outs of how programmatic bidding works, what stages of the funnel to use prospecting and retargeting, and how to measure success for your online marketing efforts. We review different ad creative formats and best practices for images and copy. This webinar series is structured to give travel marketers the foundational knowledge needed to start driving more direct bookings.

00
Days
00
Hrs
00
Min
00
Sec

Webinar Speakers

Laura Barker

Senior Creative Manager

Laura is Sojern's Senior Creative Manager bringing over 15 years of graphic and web design experience to the team. Laura leads Sojern’s Creative Ops team and creative a/b testing strategy. As a creative and analytics-driven individual, she prides herself on delivering engaging solutions to customers and tends to "geek out" over Google Sheets.

J.J. Tigges II

Senior Director Ad Operations