Our second webinar in our Digital 101 series deep dives into the foundation of online advertising as we know it: programmatic display. In this webinar, we discuss ins and outs of how programmatic bidding works, what stages of the funnel to use prospecting and retargeting, and how to measure success for your online marketing efforts. We review different ad creative formats and best practices for images and copy. This webinar series is structured to give travel marketers the foundational knowledge needed to start driving more direct bookings.

What You'll Learn

Webinar Speakers

Laura Barker

Director of User Experience & Creative Services

J.J. Tigges II

Senior Director Ad Operations

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Introduction to Programmatic Display for Travel Marketing

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Our second webinar in our Digital 101 series deep dives into the foundation of online advertising as we know it: programmatic display. In this webinar, we discuss ins and outs of how programmatic bidding works, what stages of the funnel to use prospecting and retargeting, and how to measure success for your online marketing efforts. We review different ad creative formats and best practices for images and copy. This webinar series is structured to give travel marketers the foundational knowledge needed to start driving more direct bookings.

What You'll Learn

Webinar Speakers

Laura Barker

Director of User Experience & Creative Services

J.J. Tigges II

Senior Director Ad Operations

Explore More On-Demand Webinars

More On-Demand Webinars

We are proud to be thought leaders in digital marketing for travel, providing the industry with the latest trends and insights.

The Destination Marketer’s Crash Course on the Cookieless World

With cookies going away in 2025, now's the time to prepare your digital marketing strategies.

Watch Webinar

New Research: How Hotels Are Using First-Party Data To Drive Revenue and Build Stronger Relationships Today

Sojern, Benchmark Research Partners, and Wyndham share how hoteliers around the world are using first-party data and the results they are seeing.

Watch Webinar

Let’s Start a Conversation

We’re ready to help you take the guesswork out of your digital marketing. Contact us to tap into the travel industry’s most intelligent marketing platform.