Introduction to Programmatic Display for Travel Marketing
Our second webinar in our Digital 101 series deep dives into the foundation of online advertising as we know it: programmatic display. In this webinar, we discuss ins and outs of how programmatic bidding works, what stages of the funnel to use prospecting and retargeting, and how to measure success for your online marketing efforts. We review different ad creative formats and best practices for images and copy. This webinar series is structured to give travel marketers the foundational knowledge needed to start driving more direct bookings.
Webinar Speakers
Laura Barker
She/Her
Senior Creative Manager
Laura is Sojern's Senior Creative Manager bringing over 10 years of graphic and web design experience to the team. Laura leads Sojern’s Creative Ops team and creative a/b testing strategy. As a creative and analytics-driven individual, she prides herself on delivering engaging solutions to customers and tends to "geek out" over Google Sheets.
J.J. Tigges II
He/Him
Senior Director Ad Operations
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Introduction to Programmatic Display for Travel Marketing
Our second webinar in our Digital 101 series deep dives into the foundation of online advertising as we know it: programmatic display. In this webinar, we discuss ins and outs of how programmatic bidding works, what stages of the funnel to use prospecting and retargeting, and how to measure success for your online marketing efforts. We review different ad creative formats and best practices for images and copy. This webinar series is structured to give travel marketers the foundational knowledge needed to start driving more direct bookings.
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Webinar Speakers
Laura Barker
Senior Creative Manager
Laura is Sojern's Senior Creative Manager bringing over 10 years of graphic and web design experience to the team. Laura leads Sojern’s Creative Ops team and creative a/b testing strategy. As a creative and analytics-driven individual, she prides herself on delivering engaging solutions to customers and tends to "geek out" over Google Sheets.
J.J. Tigges II
Senior Director Ad Operations
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