On our final Digital 101 webinar, Google joins us to cover one of the most effective channels for hotels – metasearch. Metasearch is a powerful advertising tool for hotels, and on this webinar we will explain the basics of this channel to help hoteliers drive more direct bookings today. We will discuss how this channel works, where and how your ads will appear, and bidding and pricing strategies. We will also review best practices and share how Google is evolving their solutions for travel marketers.

Our Digital 101 webinar series offers travel marketers the foundational knowledge to begin driving direct bookings. Please come prepared to engage and ask questions of our experts.

What You'll Learn

Webinar Speakers

Cliff Galitz

Partner Development Manager, Google Inc

Bastien Dion

Staff Analyst

Sacha Lien

Director, New Initiatives

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Digital 101 Webinar Series: Metasearch

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On our final Digital 101 webinar, Google joins us to cover one of the most effective channels for hotels – metasearch. Metasearch is a powerful advertising tool for hotels, and on this webinar we will explain the basics of this channel to help hoteliers drive more direct bookings today. We will discuss how this channel works, where and how your ads will appear, and bidding and pricing strategies. We will also review best practices and share how Google is evolving their solutions for travel marketers.

Our Digital 101 webinar series offers travel marketers the foundational knowledge to begin driving direct bookings. Please come prepared to engage and ask questions of our experts.

What You'll Learn

Webinar Speakers

Cliff Galitz

Partner Development Manager, Google Inc

Bastien Dion

Staff Analyst

Sacha Lien

Director, New Initiatives

Explore More On-Demand Webinars

More On-Demand Webinars

We are proud to be thought leaders in digital marketing for travel, providing the industry with the latest trends and insights.

The Destination Marketer’s Crash Course on the Cookieless World

With cookies going away in 2025, now's the time to prepare your digital marketing strategies.

Watch Webinar

New Research: How Hotels Are Using First-Party Data To Drive Revenue and Build Stronger Relationships Today

Sojern, Benchmark Research Partners, and Wyndham share how hoteliers around the world are using first-party data and the results they are seeing.

Watch Webinar

Let’s Start a Conversation

We’re ready to help you take the guesswork out of your digital marketing. Contact us to tap into the travel industry’s most intelligent marketing platform.