sojern blog

Fresh Perspectives on Travel, Technology, & Trends

From emerging technology to shifting traveler expectations, we unpack what’s happening in travel today. Stay informed with perspectives that help travel brands make smarter decisions in a shifting landscape.

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Reaching the Right Travelers Starts With the Right Audiences

Quality over quantity is key and starts with finding the right audiences.

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Hotel
Metasearch
Direct Bookings

What Is Hotel Metasearch and How Does it Work?

Begin to understand metasearch and why it’s key to direct bookings.

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Middle East and Africa
Travel Trends

A Spotlight on South African Travel Trends

Loosening restrictions in South Africa means an uptick in travel intent.

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GloCon
Sojern Gives Back

Sojern Gives Back to Vauxhall City Farm in London

Sojern Gives Back: Volunteering at Vauxhall City Farm in London

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DEI
Sojern Culture

Building a Diverse, Equitable, and Inclusive Sojern

We're educating our team to become advocates for change globally.

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Cookieless
Direct Bookings

A Tactical Approach To A Cookieless Campaign

Time to prepare—Google Chrome will no longer support third-party cookies.

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DEI
Sojern Culture

Sojern Announces Global Parental Leave Policy Enhancing Pay For All Parents

Sojern makes significant adjustments to the Global Parental Leave Policy.

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DEI

Understanding and Honoring Juneteenth Through the Lens of Travel

Sojern commemorates the end of slavery and reflects on its impact.

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North America
Travel Trends

Longer Trips, International Travel Big this Fourth of July

Americans gear up for the most popular weekend for travel—the 4th of July.

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Cookieless
Direct Bookings
Booking Engine

How To Increase Bookings in a Cookieless World

Third-party cookies are going away, whether hotel marketers like it or not.

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