sojern blog

Fresh Perspectives on Travel, Technology, & Trends

From emerging technology to shifting traveler expectations, we unpack what’s happening in travel today. Stay informed with perspectives that help travel brands make smarter decisions in a shifting landscape.

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North America
Travel Trends

Longer Trips, International Travel Big this Fourth of July

Americans gear up for the most popular weekend for travel—the 4th of July.

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Cookieless
Direct Bookings
Booking Engine

How To Increase Bookings in a Cookieless World

Third-party cookies are going away, whether hotel marketers like it or not.

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Europe
Middle East and Africa
Travel Trends

A Spotlight on Turkish Travel Trends

Take advantage of this surge in travel intent to Turkey.

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Cookieless
Travel Recovery
Direct Bookings

The Third-Party Cookie Is Crumbling - Now What?

Third-party cookies are going away, which will disrupt the travel industry.

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Hotel

How Hoteliers Are Maximizing Revenue

We partnered with Skift to interview leading hoteliers around the world.

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Sojern Gives Back
Sojern Culture

Sojern Gives Back in Dublin

SGB Dublin hit the road for Dillon’s Park Dalkey, South County Dublin.

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Europe
Travel Trends

European Summer Travel Heats Up

Planning for summer travel to Europe is already taking off this spring.

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Sojern Culture

Flexi Fridays Improve Culture‍

Flexi-Friday enables employees to focus on personal development.

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Direct Bookings
Metasearch
Hotel

Using Mobile to Maximise Your Direct Booking Strategy

Learn how hoteliers can maximise direct bookings through mobile.

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North America
Travel Trends
Covid-19

US Travel is Back!

We analyze 2022 search and booking data, and the great growth in the US.

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