Introduction
Discovery Hospitality,a Philippine hospitality collection spanning Boracay, Coron, Samal, and Manila’s Primea Makati, partners with us to drive direct bookings across its portfolio. Now, a decade in, the partnership grew from a milestone direct-booking success into a proven, long-term performance strategy powered entirely by our commission model.
Objectives
Discovery Hospitality runs its integrated marketing communications with a lean, in-house team responsible for both raising the brand's profile and generating direct bookings. Strong local demand provided a solid foundation, while a limited marketing budget constrained the team’s ability to reach international travellers at scale.
“We weren't looking for another agency. We were looking for a partner that understood where we were as a business and was willing to grow alongside us. That's what we've found in Sojern. They bring international traveller insights, performance marketing expertise, and technology, while our team continues to focus on the brand, domestic demand, and our owned channels.”
Solution
Sojern ran always-on commission campaigns across display, Search Engine Marketing (SEM) , Metasearch, Google Hotel Ads (GHA) Free Links, and Facebook for select Discovery properties, giving the in-house team international reach without adding to fixed marketing spend. From 2023 to 2025, our contribution to portfolio-wide booking revenue climbed from 11% to 20%.
The clearest proof point is Discovery Boracay, where direct bookings now outpace OTA bookings by 83% to 17%, a dramatic reversal of the industry-typical OTA dependency, and a result Discovery points to as validation of eight years of sustained investment in the channel.
About the Partnership
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“We weren't looking for another agency. We were looking for a partner that understood where we were as a business and was willing to grow alongside us. That's what we've found in Sojern. They bring international traveller insights, performance marketing expertise, and technology, while our team continues to focus on the brand, domestic demand, and our owned channels.”
