Introduction
A major Middle East airline activated Sojern travel intent data through Meta self-service to reach high-intent travelers globally. Over seven weeks, the campaign reached more than 150,000 travelers and recorded more than 460,000 searches and 12,000 purchases.
Objectives
The campaign focused on reaching high-intent travelers at global scale and driving measurable search and purchase activity. Activations spanned the Americas, Asia Pacific, EMEA, and the Middle East, supporting destinations across Africa, the Americas, Asia Pacific, Europe, the Middle East, Oceania, and West Asia.
Solution
The airline used Sojern travel intent data to power its Meta audience strategy. A broad audience approach, without niche targeting or restrictive overlays, supported reach and scale across markets while avoiding audience fragmentation.
Across the seven-week campaign, the airline recorded more than 460,000 searches at a USD $1.27 cost per search and more than 12,000 tracked purchases at a USD $33.59 cost per booking. These results demonstrated measurable activity from travel search through purchase across its global Meta activations.
About the Partnership
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