Introduction
A leading low-cost U.S. airline wanted to grow direct demand for nonstop flights from smaller domestic markets to popular snowbird destinations. To maximize campaign efficiency, the airline partnered with Sojern to reach high-intent travelers through a targeted Connected TV (CTV) campaign.
Objectives
The airline aimed to increase demand from a key Midwest market by promoting nonstop flights to popular snowbird destinations, maintaining a cost per booking below $20, and driving qualified website traffic.
Solution
Sojern leveraged real-time traveler intent data to reach high-intent audiences actively planning air travel while excluding recent bookers. Through a geo-targeted Connected TV (CTV) campaign in the airline's key Midwest market, Sojern engaged travelers with relevant messaging and guided them back to the airline's booking experience as they searched for featured destinations, driving qualified traffic and improving campaign performance.
About the Partnership
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