Hospes Puerta de Alcalá Partners with Sojern to Prove the Effectiveness of Digital Ad Spend

Hospes Puerta de Alcalá Partners with Sojern to Prove the Effectiveness of Digital Ad Spend

Hospes Puerta de Alcalá Partners with Sojern to Prove the Effectiveness of Digital Ad Spend

€34.201
in direct booking revenue in the last six months
Optimised
advertising spend
Proved
performance across programmatic display, Facebook, and Instagram

Summary

Hospes Puerta de Alcalá has partnered with Sojern since 2019 to drive their direct bookings and show the effectiveness of their marketing spend. With Sojern, the team sees their performance across several digital marketing channels, and only pays for completed stays.

Sojern Solutions Used

Advertising Channels

When we look at any partnership, we look for customer service as well as the speed and ease of purchase. With Sojern, we get all these things plus a way to prove the effectiveness of our marketing spend.
Isabel de Castro, Marketing Director

About

Hospes Puerta de Alcalá

In Madrid’s Barrio de Salamanca, opposite the Retiro Park, Hospes Puerta de Alcalá hotel is the work of the architect José María de Aguilar and dates back to the 19th century; the perfect combination of the classical elegance of the past and the revitalising energy of the capital.

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Hospes Hotel Desktop
Hospes Hotel Desktop

About

Hospes Puerta de Alcalá

In Madrid’s Barrio de Salamanca, opposite the Retiro Park, Hospes Puerta de Alcalá hotel is the work of the architect José María de Aguilar and dates back to the 19th century; the perfect combination of the classical elegance of the past and the revitalising energy of the capital.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Hospes Puerta de Alcalá

Challenge

Like many hoteliers, the Hospes Puerta de Alcalá team wanted to be more efficient with their marketing spend and prove ROI. “It’s important for us to be able to show our brand strength across different channels, as well as spending our budget in the most optimal way possible,” says Isabel de Castro, Marketing Director.

Approach

Since 2019, the Hospes Puerta de Alcalá team has partnered with Sojern and their Pay on the Stay, a comprehensive digital marketing solution where clients only pay a commission for completed bookings. Sojern runs digital marketing on behalf of Hospes Puerta de Alcalá across programmatic display, Facebook, and Instagram.

Results

With Sojern’s proprietary travel audiences, technology platform and team of travel experts, we maximise the business impact of our clients’ spend. Sojern ensures that Hospes Puerta de Alcalá’s marketing dollars are hard at work, delivering the best results. In the last six months alone, Sojern delivered €34.201 in direct booking revenue. The Hospes team can justify their marketing spend with a guaranteed ROI, because they only pay on completed bookings.

Hospes Hotel Mobile

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