Introduction
Grand Hyatt Dubai, a five‑star luxury resort set amid 37 acres of landscaped gardens, partnered with Sojern to strengthen direct booking performance and drive seasonal event awareness in key markets. Cluster Digital Marketing Manager, Nefertiti Arsaqe, sought a solution that combined powerful traveler data with hands-on campaign optimization.
Objectives
Grand Hyatt Dubai set out to grow direct room bookings while maintaining strong profitability. A key priority was to elevate awareness of its signature seasonal dining experiences, such as Ramadan and Oktoberfest, among high-intent travelers. The team also aimed to capture attention and drive engagement across long-haul and regional markets using visually compelling, high-impact formats tailored to each audience.
"I strongly recommend Sojern because they have the data, audiences, and market insights needed for a successful campaign to drive bookings and awareness to your property."
Solution
Sojern developed a comprehensive multichannel strategy for Grand Hyatt Dubai. This included always-on commission campaigns focused on conversions, alongside high-impact seasonal video and display campaigns. These seasonal campaigns aimed to increase awareness for events like Ramadan and Oktoberfest, as well as luxury room packages.
Sojern optimized audience targeting for seven awareness flights throughout the year by integrating Grand Hyatt's first-party signals with proprietary traveler intent data. Furthermore, Sojern's creative team handled the production of commission-based campaigns, offering strategic design and performance-driven updates.
About the Partnership
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"I strongly recommend Sojern because they have the data, audiences, and market insights needed for a successful campaign to drive bookings and awareness to your property."
