Introduction
Daryon Hotels International, a hotel management company based in Pennsylvania, aimed to grow direct revenue and reduce reliance on OTAs. With Sojern’s expertise and AI-powered solutions, including email, Daryon has successfully increased direct bookings and taken greater control of its distribution strategy.
Objectives
Daryon partnered with Sojern in 2024 with a clear goal: to drive direct revenue to its 18 properties and decrease its dependence on OTAs. The team sought a marketing solution that would be easy to deploy and would help them reach travelers with targeted ads across various channels, including programmatic display, social, email, and SEM.
"Working with Sojern has been a fantastic experience. Their email marketing campaigns have been a game-changer, helping us reach the right audience and drive more bookings. The process is seamless, the reporting is clear, and the results speak for themselves."
Solution
With Sojern’s Commission model, Daryon found a smarter, more flexible way to grow direct bookings and lower distribution costs. The model is simple. They only pay a commission when a guest actually completes their stay. That structure helped Daryon confidently shift budget away from high-cost OTA channels and invest more in driving direct traffic. The result was less reliance on OTAs, stronger direct revenue across all 18 properties, and lower overall commission spend.
One standout example is the Choice Sleep Inn in Fort Walton Beach. After partnering with Sojern, the property saw a 65% drop in OTA bookings and a 38% jump in direct bookings—proof that the strategy was working. By the end of 2025, that shift added up to $65,000 in additional revenue for the hotel.
To re-engage past guests who booked through OTAs, Daryon used Sojern’s fully-managed email marketing service. One of their properties, the Clarion Hotel Broken Arrow, ran an email campaign that exceeded industry benchmarks, achieving a 31.5% open rate and a 4% average click-through rate.
“It’s worth trying Sojern’s commission model. It is very low risk, and the support is excellent. If you want to drive more direct bookings, this is your go-to without having to hire an in-house team or spending a lot of money out of pocket. Sojern is the smarter choice.”
— Nicole Williams, Principal/VP Sales & Marketing, Daryon Hotels International
About the Partnership
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"Working with Sojern has been a fantastic experience. Their email marketing campaigns have been a game-changer, helping us reach the right audience and drive more bookings. The process is seamless, the reporting is clear, and the results speak for themselves."
