Situation Partners with Sojern to Drive Ticket Sales for Pretty Woman on Broadway

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Situation Partners with Sojern to Drive Ticket Sales for Pretty Woman on Broadway

4X
Return on Investment (ROI)
Drove
travelers to Pretty Woman: The Musical on Broadway website at <$4 each
Reached
a relevant audience in a more targeted way

Summary

The team at Situation has partnered with Sojern for nearly a decade to drive awareness and ticket sales for their Broadway show clients. Recently, Sojern ran an online display campaign for the new show, Pretty Woman: The Musical, which increased ROI by 400%.

Sojern Solutions Used

Advertising Channels

The reason that we’ve worked with Sojern for so long is because we have confidence in their ability to reach inbound travelers to New York City. It’s always been a really positive partnership, and it delivers the best for our clients.
Rachel Harpham, Media Supervisor

About

Situation

Situation helps brands build passionate communities through digital-first marketing strategies. Their work spans creative, media, communications, and technology solutions for a wide range of industries. Situation has also been honored with numerous workplace awards from Crain’s, Best Companies Group, Cynopsis, Digiday, and Fortune.

Situation ad example on desktop
Situation ad example on desktop

About

Situation

Situation helps brands build passionate communities through digital-first marketing strategies. Their work spans creative, media, communications, and technology solutions for a wide range of industries. Situation has also been honored with numerous workplace awards from Crain’s, Best Companies Group, Cynopsis, Digiday, and Fortune.

Situation

Challenge

With millions of travelers coming to New York City for leisure each year, the attractions market is fierce. It can be difficult to stand out. “With traditional targeting, you could just be reaching people looking at New York City aspirationally,” explains Rachel Harpham, Media Supervisor at Situation. “The key is finding people with actual travel intent and getting in front of them once they’ve booked their trip.”

Approach

The Situation team has partnered with Sojern since 2010 to promote their portfolio of Broadway show clients. With billions of travel intent signals, Sojern reaches people who have searched for, booked, or are already in a destination in New York City. Recently, they worked together on a marketing campaign to drive ticket sales for Pretty Woman: The Musical on Broadway.

Results

Sojern raised the profile of Pretty Woman: The Musical on Broadway for these in-market travelers and inspired them to visit the show’s website to book tickets. Since the campaign began, Sojern has delivered a 4X ROI. Moreover, Sojern was able to drive confirmed inbound travelers to the Pretty Woman: The Musical on Broadway website at a cost of less than $4 each. “Sojern is one of our MVPs,” continues Harpham, “I feel confident bringing them to any client.”

Situation ad example on a mobile device

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