Latest Press Releases & Highlights
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Sojern Data: Majority of FIFA World Cup 2026 Host Cities See Double-Digit Increases in Flight Bookings Two Months Ahead of Tournament
Sojern data shows strong growth in flight bookings across FIFA World Cup 2026 host cities, highlighting rising global travel demand ahead of the tournament.
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Will the World Cup Bring Tourists Back to America?
The New York Times examines whether the 2026 World Cup will deliver a tourism boom for host cities, as travel restrictions and high ticket prices dampen international fan attendance — with insight from Sojern's Sylvia Weiler on shifting travel patterns.
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International Tourists to Flock to Philadelphia This Year
Philadelphia's tourism and hotel industries are poised for a rebound year driven by the FIFA World Cup, with international tourism projected to grow 4.5% and flight bookings to Philly up 20% during the first week of the tournament, per Sojern data.
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Sojern’s Co-Op Marketing Program Expands to Europe, Middle East and Asia-Pacific
Following a successful roll-out in the US, Sojern is working with hotels, attractions and destinations to power COVID-19 Recovery - now with Facebook...
Technology Finance Veteran Aman Kothari Joins Sojern as Chief Financial Officer
Kothari Lends Decades of Financial Leadership to Sojern's Future Prospects SAN FRANCISCO — September 14, 2020 — Sojern , a leading provider of digital...
Data Appeal Partners With Sojern to Extract Deeper Insights On Visitor Behaviors and Travel Trends
The Data Appeal Company, one of the most powerful reputation and geospatial data providers for hospitality and tourism, has entered a strategic...
Hotel Marketers Prepare for the Death of Tracking Cookies
Skift explores hotel marketers prepare for the death of tracking cookies. Learn how this impacts travel marketing and industry trends.
The Hotels Network Partners With Sojern to Supercharge Direct Bookings for Hotels
The Hotels Network (THN), a full-stack direct growth platform for hospitality, has entered into a strategic partnership with Sojern, leading provider of...
Sojern Launches New Interactive COVID-19 Travel Insights Dashboard
Real-time data provides travel marketers the tools needed to monitor travel demand and plan for recovery SAN FRANCISCO – May 13, 2020 – Sojern , a...
The travel industry is going local
The Economist explores the travel industry is going local. Learn how this impacts travel marketing and industry trends. Read more.
Digital marketing in the age of coronavirus - what travel brands need to know
PhocusWire explores digital marketing in the age of coronavirus - what travel brands need to know. Learn how this impacts travel marketing and industry trends.
Travel Marketers Frustrated by the Loss of Third-Party Cookies
AdWeek explores travel marketers frustrated by the loss of third-party cookies. Learn how this impacts travel marketing and industry trends.
Sojern Highlights Changing Face of Travel Marketing
Hotel Business explores Sojern highlights changing face of travel marketing. Learn how this impacts travel marketing and industry trends.
Sojern Now Offers Data-Driven Travel Marketing Solutions to Attractions Customers Around the World
Sojern, a leader in digital travel marketing, expands global support for attractions, offering an alternative to high commission rates from OTAs.
Sojern and Xola Partner to Drive Online Sales For Attractions
Sojern and Xola partner to offer global attractions a seamless way to promote tours using Sojern’s digital marketing on Facebook, Instagram, and display ads.
Smaller Tour Operators and Hotels Get New Tools to Drive Direct Bookings
Skift explores smaller tour operators and hotels get new tools to drive direct bookings. Learn how this impacts travel marketing and industry trends.
2020 Global Travel Marketing Trends Unveiled in New Sojern Report
More than 1,100 travel marketers surveyed in 26 countries talk 2020 travel trends SAN FRANCISCO – 23 January 2020 – Sojern , a leading provider of...
Sojern’s Digital Marketing Platform Built to Reduce Reliance on OTAs for Hotels of All Sizes, Now Available as a Subscription
Serving 10,000 Customers in 140 Countries, Sojern Offers Hotels Real-Time Access to Travel Data and Holistic Digital Media Solutions SAN FRANCISCO –...
Veteran Travel Executive Noreen Henry Joins Sojern as Chief Revenue Officer
Henry Brings a Diverse Set of Expertise to Accelerate Growth and Increase Client Adoption of New Technologies SAN FRANCISCO — November 19 2019 — Sojern...
Sojern’s New Digital Co-Op Program Boosts Local Tourism Growth with Comprehensive Advertising and Analytics Package
New Program Solves Unique Needs of DMOs Looking to Tie Together Multiple In-Market Campaigns and Prove Total Economic Impact SAN FRANCISCO – September...
As Demand For Travel Advertising Expertise Soars, Sojern Continues European Expansion into the DACH Region
Travel Industry Veteran and Former Kayak Exec Joins Sojern BERLIN – 5 September, 2019 – Sojern , the leading provider of digital marketing solutions for...
Sojern expands in APAC with sales director hire
TTG Asia explores Sojern expands in apac with sales director hire. Learn how this impacts travel marketing and industry trends.
Adphorus Expands to Asia-Pacific Driven By Facebook Marketing Demand
Adphorus , a travel marketing science company with top clients including Trivago, Fiji Airways and Air France today announced the appointment of William...
Consumers are tuning out ads more than ever. Big brands are betting AI can help them break through with better targeting and personalization.
Business Insider explores consumers are tuning out ads more than ever. big brands are betting ai can help them break through with better targeting and personalization.. Learn how this impacts travel marketing and industry trends.
Rise in Mobile Bookings in Middle East Creates New Online Travel Competition
Skift explores rise in mobile bookings in middle east creates new online travel competition. Learn how this impacts travel marketing and industry trends.
Sojern Continues Its Expansion With A Focus On Mexico
MEXICO CITY – July 23, 2019 – Sojern, the leading provider of digital marketing solutions for the travel industry, today announced continued expansion...
Why travel marketers must be always on and multichannel
PhocusWire explores why travel marketers must be always on and multichannel. Learn how this impacts travel marketing and industry trends.
Where Are Ad Budgets in the Asia Pacific Travel Industry Heading To?
Exchange Wire explores where are ad budgets in the asia pacific travel industry heading to?. Learn how this impacts travel marketing and industry trends.
Sojern celebrates global success, Omaha roots with company wide conference in the metro
KETV Omaha ABC-7 explores Sojern celebrates global success, omaha roots with company wide conference in the metro. Learn how this impacts travel marketing and industry trends.
Middle Eastern travel marketers see Amazon as biggest disruption threat
PhocusWire explores middle eastern travel marketers see amazon as biggest disruption threat. Learn how this impacts travel marketing and industry trends.
Nearly Half of Global Travel Marketers Are Not Planning to Advertise on Snapchat This Year
ExchangeWire explores nearly half of global travel marketers are not planning to advertise on snapchat this year. Learn how this impacts travel marketing and industry trends.
Leading Travel Tech Company Sojern Continues Its Expansion With A Focus on France
PARIS - 26th March, 2019 - Sojern , the leading provider of digital marketing solutions for the travel industry, today announced its expansion into the...
Former BuzzFeed Japan CEO Joins Sojern as Asia Pacific VP
Web In Travel explores former buzzfeed japan ceo joins Sojern as asia pacific vp. Learn how this impacts travel marketing and industry trends.
Former Criteo Exec and CEO of BuzzFeed Japan Joins Sojern to Lead Asia-Pacific Expansion
Sojern , the leading provider of digital marketing solutions for the travel industry, today announced the appointment of Masahiro Ueno as Vice President...
Airbnb just bought HotelTonight in a play for last-minute travelers
Fast Company explores airbnb just bought hoteltonight in a play for last-minute travelers. Learn how this impacts travel marketing and industry trends.
Sojern Releases Findings from Largest-Ever Survey of Global Travel Marketers
SAN FRANCISCO – 21 February 2019 – Sojern , a leading provider of digital marketing solutions for the travel industry, today published a new report...
Personalization in Travel Marketing: Moving Beyond the Buzzword
Skift explores personalization in travel marketing: moving beyond the buzzword. Learn how this impacts travel marketing and industry trends.
Sojern raises $120M, eyes new markets, verticals
PhocusWire explores Sojern raises $120m, eyes new markets, verticals. Learn how this impacts travel marketing and industry trends.
Sojern raises another $120M led by TCV to expand its travel marketing platform
TechCrunch explores Sojern raises another $120m led by tcv to expand its travel marketing platform. Learn how this impacts travel marketing and industry trends.
Sojern Named to Deloitte’s 2018 Technology Fast 500™ List for the Sixth Year in a Row
The list provides a ranking of the 500 fastest growing technology, media, telecommunications, life sciences and energy tech companies in North America
Travel Tech Company Sojern Announces Financing Round Led By TCV
SAN FRANCISCO – November 13, 2018 – Sojern , the travel tech company known for its traveler path-to-purchase data and innovative travel marketing and...
Sojern CEO Is Intensely Watching Amazon's Rising Advertising Business
Skift explores Sojern ceo is intensely watching amazon's rising advertising business. Learn how this impacts travel marketing and industry trends.
Omaha travel tech company Sojern expands
Silicon Prairie News explores omaha travel tech company Sojern expands. Learn how this impacts travel marketing and industry trends.
Costly Facebook advertising mistakes that travel brands should avoid
PhocusWire explores costly facebook advertising mistakes that travel brands should avoid. Learn how this impacts travel marketing and industry trends.
Desktop Still Dominates Over Mobile for Travel Search
PhocusWire explores desktop still dominates over mobile for travel search. Learn how this impacts travel marketing and industry trends.
Omaha’s Top Travel Tech Company Expands its Local Presence with Room to Grow Employee Count by 70 Percent
OMAHA – September 25, 2018 – Sojern , the leading provider of digital advertising solutions and real-time audiences for the travel industry, today...
Sojern Data Shows Desktop Travel Search Remains Dominant
-- Sojern, travel's demand engine providing marketing and advertising solutions for the travel industry, today published its third Global Travel...
Interest in travel seen to spike after England's World Cup exit
Travel Weekly explores interest in travel seen to spike after england's world cup exit. Learn how this impacts travel marketing and industry trends.
Alexa, what do Echo devices in hotels mean for travel marketers?
PhocusWire explores alexa, what do echo devices in hotels mean for travel marketers?. Learn how this impacts travel marketing and industry trends.
Sojern Grows Presence in APAC with Expanded Singapore Office and Team
Web In Travel (WIT) explores Sojern grows presence in apac with expanded singapore office and team. Learn how this impacts travel marketing and industry trends.
Modern travel marketing, part 2: Social media
PhocusWire explores modern travel marketing, part 2: social media. Learn how this impacts travel marketing and industry trends.
Sojern Grows Asia-Pacific Presence With Expanded Office in Singapore
SINGAPORE - 11 June 2018 - Sojern , travel's marketing demand engine, today announced an expanded presence and hiring plans in Singapore following the...
Sojern Data Shows Latest Travel Trends in New Global Travel Insights Report
/PRNewswire/ -- Sojern, travel's marketing demand engine, today published its latest Global Travel Insights report, which offers a quarterly look at...
Facebook is changing how brands connect with travelers throughout the path to purchase
tnooz explores facebook is changing how brands connect with travelers throughout the path to purchase. Learn how this impacts travel marketing and industry trends.
Sojern and Google Reveal Latest Australia and New Zealand Travel Trends
SAN FRANCISCO - 12 April 2018 - Sojern , travel's demand engine, today announces the release of an Australia and New Zealand Travel Report developed...
Why now is the time for travel brands to go mobile-first
PhocusWire explores why now is the time for travel brands to go mobile-first. Learn how this impacts travel marketing and industry trends.
Spring Break 2018: Sun, Sand and Deals in Mexico and the Caribbean
The New York Times explores spring break 2018: sun, sand and deals in mexico and the caribbean. Learn how this impacts travel marketing and industry trends.
In The Big Chair - Mark Rabe of Sojern
PhocusWire explores in the big chair - mark rabe of Sojern. Learn how this impacts travel marketing and industry trends.
Sojern, IDA Ireland Announce Expansion of Dublin Team
DUBLIN — 7 March 2018 — Sojern, travel's demand engine, today announced the continued expansion of its European headquarters in Dublin for its...
Sojern Named 5th Best Place to Work in Omaha
Omaha World-Herald explores Sojern named 5th best place to work in omaha. Learn how this impacts travel marketing and industry trends.
Sojern Acquires Adphorus to Accelerate Facebook Adoption for the Travel Industry
, 16th November 2017 -- Sojern , the global demand engine for reaching travelers, today announced it has acquired Facebook & Instagram Marketing Partner...
Sojern’s Latest Report Debunks the Myth of the ‘Average’ Traveler
Sojern , travel's direct demand engine, with thousands of clients across the air, lodging, car, cruise, and tourism industries—today released its new...
Sojern and FASTBOOKING Reveal Complex Travel Path to Purchase Can Encompass Up to 735 Touchpoints
October 19, 2017 — Sojern , travel's direct demand engine, and FASTBOOKING , leading-edge e-commerce solutions specialist for independent hotels and...
Sojern Buys Ad-Tech Firm Adphorus to Better Compete on Facebook
Skift explores Sojern buys ad-tech firm adphorus to better compete on facebook. Learn how this impacts travel marketing and industry trends.
Sojern Report: This Summer, UK & French Travellers Favour Sri Lanka and Senegal While the United States, Cuba and Iceland Show a Downward Trend
Sojern, travel's direct demand engine, today released its latest Destination Report: A Focus on France and the United Kingdom, based on travel intent...
Sojern Appoints New VP of Data Science to Expand Predictive Analytics Capabilities and Optimization Strategies
, June 14, 2017 — Sojern, travel's direct demand engine, today announced the appointment of Carl Livadas as Vice President of Data Science and revealed...
The Best Company Cultures in 2017
Entrepreneur Magazine explores the best company cultures in 2017. Learn how this impacts travel marketing and industry trends.
What type of traveller are you?
National Geographic Traveller explores what type of traveller are you?. Learn how this impacts travel marketing and industry trends.
Post-Brexit Holidays: Staycations are on the Rise as UK leaves EU
The Independent explores post-brexit holidays: staycations are on the rise as uk leaves eu. Learn how this impacts travel marketing and industry trends.
Can Facebook Catchup to Google in Travel Advertising?
AdExchanger explores can facebook catchup to google in travel advertising?. Learn how this impacts travel marketing and industry trends.
The January Jump: A missed opportunity for travel marketers
The Drum explores the january jump: a missed opportunity for travel marketers. Learn how this impacts travel marketing and industry trends.
Sojern Report: This Spring, Early Planners in North America and Europe Favor Local Destinations
, April 20, 2017 — Sojern , the world's leading performance marketing platform for travel brands, today released its Q2 Global Travel Insights report,...
Sojern Creates a European Hub for RevDirectTM, a Multichannel Direct Booking Offering for Independent Hotels
DUBLIN, 19 April, 2017 — Sojern, travel's leading performance marketing engine, today announced the opening of its new office in Dublin focused on...
Sojern Strengthens Global Leadership Position with New Presence Serving Australia and New Zealand
, March 21, 2017 – Sojern, travel's leading performance marketing engine, today announced its new Sydney presence, serving new and existing clients in...
Mobile search rates for hotels reach huge level
Tnooz explores mobile search rates for hotels reach huge level. Learn how this impacts travel marketing and industry trends.
Fairmont Tests Facebook Travel Ads — And Is Hungry for More
AdExchanger explores fairmont tests facebook travel ads — and is hungry for more. Learn how this impacts travel marketing and industry trends.
Sojern & Google to offer hoteliers a holistic view of travelers' Path to Purchase
4hoteliers explores Sojern & google to offer hoteliers a holistic view of travelers' path to purchase. Learn how this impacts travel marketing and industry trends.
Sojern and Google Team Up to Offer Hospitality Marketers a Holistic View of Travelers’ Path to Purchase
Sojern , travel's leading performance marketing engine, today released From Search Engine to Booking Engine: Sojern's 2017 Hotel Report
Spring break travel heating up
Travel Weekly explores spring break travel heating up. Learn how this impacts travel marketing and industry trends. Read more.
Delving into devices
TTG Media explores delving into devices. Learn how this impacts travel marketing and industry trends. Read more. Explore Sojern's latest press coverage and industry insights.
Entrepreneur Magazine Recognizes Sojern with Top Ranking on 2017 Company Cultures List
Sojern ranks 36 on Entrepreneur's Top Company Cultures list. Discover how our culture drives engagement and success.
London tops searches list
TTG Media explores london tops searches list. Learn how this impacts travel marketing and industry trends. Read more. Explore Sojern's latest press coverage and industry insights.
9 Tips for Getting the Best 'Wave Season' Cruise Deals
Yahoo! Finance explores 9 tips for getting the best 'wave season' cruise deals. Learn how this impacts travel marketing and industry trends.
Sojern’s New Global Travel Insights Report Reveals Spring Trends and Offers Tips for Travel Marketers
, January 31, 2017 — Sojern , the world's leading traveler audience engagement platform that delivered $3B in direct booking revenue for travel...
For Travel Marketers, The 'January Jump' Is A Big Missed Opportunity
Media Post explores for travel marketers, the 'january jump' is a big missed opportunity. Learn how this impacts travel marketing and industry trends.
3 Tips for ensuring well-targeted travel campaigns
Digital Market Asia explores 3 tips for ensuring well-targeted travel campaigns. Learn how this impacts travel marketing and industry trends.
Despite Global Variances in Programmatic, We're All Moving in the Same Direction
Exchange Wire explores despite global variances in programmatic, we're all moving in the same direction. Learn how this impacts travel marketing and industry trends.
Advertisers Face More Complexity Navigating APAC Travel Consumer Journey
Exchange Wire explores advertisers face more complexity navigating apac travel consumer journey. Learn how this impacts travel marketing and industry trends.
Weighing a Last-Minute Trip to Cuba
New York Times explores weighing a last-minute trip to cuba. Learn how this impacts travel marketing and industry trends.
Significant OTA growth lies ahead
TTN explores significant ota growth lies ahead. Learn how this impacts travel marketing and industry trends. Read more. Explore Sojern's latest press coverage and industry insights.
Programmatic native ads show promise for Sojern, Google, and San Francisco Travel
Tnooz explores programmatic native ads show promise for Sojern, google, and san francisco travel. Learn how this impacts travel marketing and industry trends.
Sojern Becomes First Company in Travel to Be Named a DoubleClick Certified Marketing Partner
, November 1, 2016 — Sojern , the world's leading performance marketing engine for travel brands with clients including Marriott, Disney, Emirates, and...
US is no 1 for festive feeling
TTG Media explores us is no 1 for festive feeling. Learn how this impacts travel marketing and industry trends. Read more.
You Absolutely Save the Most Money Flying These Special Days
Inc. explores you absolutely save the most money flying these special days. Learn how this impacts travel marketing and industry trends.
10 of the best digital marketing stats we've seen this week
Econsultancy explores 10 of the best digital marketing stats we've seen this week. Learn how this impacts travel marketing and industry trends.
Global Travel Trends Report for December Holidays Already Starting to Surprise
Hospitality Trends explores global travel trends report for december holidays already starting to surprise. Learn how this impacts travel marketing and industry trends.
Sojern’s Q3 2016 Global Travel Insights Report Shows Shift in Preferred Departure Days
, October 20, 2016 — Sojern , the world's leading performance marketing engine for more than a thousand travel brands, today released its Q3 Global...
Hard Or Soft, Brexit Will Be Tough On Ad Tech
AdExchanger explores hard or soft, brexit will be tough on ad tech. Learn how this impacts travel marketing and industry trends.
Sojern's Q3 2016 Global Travel Insights Report: Winter travel heating up
Travel Daily News explores Sojern's q3 2016 global travel insights report: winter travel heating up. Learn how this impacts travel marketing and industry trends.
Sojern Welcomes New Board Member With Deep Ties in Travel Industry
Sojern , the world's leading performance marketing engine for more than a thousand travel brands, today announced that industry veteran Shafiq Khan is...
The five cities seeing the fastest rise of travel-related Google search interest
Tnooz explores the five cities seeing the fastest rise of travel-related google search interest. Learn how this impacts travel marketing and industry trends.
Why travel needs to go cross-device
Web in Travel explores why travel needs to go cross-device. Learn how this impacts travel marketing and industry trends.
Programmatic Video Moves the Needle for Travel
MediaPost explores programmatic video moves the needle for travel. Learn how this impacts travel marketing and industry trends.
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