Diverse business people gathered around a laptop

We surveyed 300+ destination marketers across the globe in partnership with the Digital Tourism Think Tank, and in collaboration with Brand USA, Destination Canada, and the European Travel Commission to craft the State of Destination Marketing 2024, a first-of-its-kind report diving into the latest insights in digital marketing and emerging trends for DMOs. But we recognize you might be short on time and prefer to watch than read a lengthy report—so we’ve got you covered. This webinar explores those trends and best practices in an easy listening format, highlighting trends you may find useful as you plan. 

What Will You Learn?

  • Data & Insights: What role does data play in helping DMOs shape their targeting strategy in a changing climate of consumer data?
  • Strategy & Performance: What are DMOs using to inform digital marketing decisions and tactics?
  • Media Landscape: What forms of content, digital channels, and other marketing investments dominate today’s targeting priorities?

Want to discover top-performing digital advertising strategies from around the globe and leverage these insights to shape your 2025 plans? Watch our brief, informative webinar today.

Webinar Speakers

Seth Orozco

Seth Orozco

Sales Director, Destinations and Attractions

See Bio

More On-Demand Webinars

We are proud to be thought leaders in digital marketing for travel, providing the industry with the latest trends and insights.

Upcoming Webinar

The Destination Marketer’s Crash Course on the Cookieless World

With cookies going away in 2025, now's the time to prepare your digital marketing strategies.

Watch Webinar
Upcoming Webinar

Sojern & Google Present: Maximizing Direct Booking Performance with Sojern and Google Hotel Ads

Sojern and Google share how to achieve direct booking success into 2023, with an emphasis on using cookie-proof channels such as SEM and metasearch.

Watch Webinar
Upcoming Webinar

New Research: How Hotels Are Using First-Party Data To Drive Revenue and Build Stronger Relationships Today

Sojern, Benchmark Research Partners, and Wyndham share how hoteliers around the world are using first-party data and the results they are seeing.

Watch Webinar