State of Destination Marketing 2024: Key Learnings to Inform Your Strategy and Plans for 2025

Seth Orozco is a data-driven marketer with a passion for travel and connecting brands with the right audience. He graduated with honors from Missouri State University earning his MBA with a concentration in marketing and finishing in the top 10% of MBA students nationwide. He established the first non-for-profit sports marketing organization in Kansas City, Show Me Sports Marketing. Seth has over 10 years of marketing experience with various brands such as the St. Louis Cardinals, Live!, and Rosewood Hotels. Seth brought his marketing passion to Sojern in 2019. Starting with the marketing team, he was responsible for growing the brand through events, sponsorships, and leadership speaking engagements for two continents. Since, he has transitioned to the sales organization where he consults destination and attraction clients on aligning their marketing plans with data strategies to achieve their goals. Seth currently lives in his hometown of Kansas City. He is an avid sports fan and traveler, often combining the two hobbies. He is a licensed real estate agent and investor. Seth spends his free time with his four nephews and one niece and volunteers as a youth football coach.