6 Digital Advertising Trends to Accelerate Recovery & a Look at Discover Puerto Rico

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Puerto Rico Coast

In our webinar, Sojern's CRO, Noreen Henry, shares highlights from our latest report in partnership with Skift, 6 Digital Advertising Trends to Accelerate Travel’s COVID-19 Recovery. We’ll share real-world examples around these trends, such as evaluating measurement strategies and evolving to meet the needs of the post-Covid-19 consumer, and we’ll walk through how travel marketers can utilize them in their own recovery strategies. Liz Mabe, Digital Marketing Director for Discover Puerto Rico, joins us to talk through the island’s recovery and how they were able to activate some of these trends. We’ll close with a live Q&A featuring our speakers.

Webinar Speaker


Liz Mabe

Liz Mabe

Digital Marketing Director, Discover Puerto Rico

Liz Mabe is the Digital Marketing Director for Discover Puerto Rico. A self-proclaimed social media enthusiast and compulsive phone-checker, she sets the strategy and direction on the DMO’s digital and advertising efforts. Liz is a former member of Destination International’s 30 under 30 program and now serves on the Alumni Council. One of the proudest moments of her career is winning an ESTO Mercury Award for best destination website in 2019 after the launch of DiscoverPuertoRico.com which was built in 90 business days.

Noreen Henry

Noreen Henry

Chief Revenue Officer

Noreen Henry oversees the global commercial team, including sales, operations, and strategic partnerships. With more than 25 years of experience in travel, Noreen drives corporate commercial strategy using the intersection of digital media and online distribution as a guide. Prior to Sojern, she served as CEO of WayBlazer, an artificial intelligence travel technology start up. Before that, Noreen served as chief revenue officer at DHISCO, senior vice president at Travelocity Global, and vice president at Intent Media. She also served on the board of directors with HSMAI and as a vice president with HEDNA. Henry is a graduate from Harvard Business School, Advanced Management Program and earned a BA from the University of North Texas.

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