COVID-19: An Attraction CMOs Insights on Marketing Through a Pandemic

Watch for Free
Watch for Free
Play
Couple Sightseeing
Play
Couple Sightseeing

Regardless of the location, attractions across the globe are taking extra precautions to ensure the safety of their guests. In our webinar, hear from the CMO of Universal Parks and Resorts, Alice Norsworthy, on how they are successfully marketing a major attraction during a pandemic. Alice shares how they solved for a myriad of challenges and answers questions like: What new procedures were put in place? How have they adjusted their marketing strategies? Are most guests driving or flying? Get valuable takeaways that you can apply to your marketing efforts.

For real-time insights specific to your region or country, check out our insights dashboard.

Webinar Speakers

Noreen Henry

Noreen Henry

Chief Revenue Officer

See Bio

More On-Demand Webinars

We are proud to be thought leaders in digital marketing for travel, providing the industry with the latest trends and insights.

Upcoming Webinar

The Destination Marketer’s Crash Course on the Cookieless World

With cookies going away in 2025, now's the time to prepare your digital marketing strategies.

Watch Webinar
Upcoming Webinar

New Research: How Hotels Are Using First-Party Data To Drive Revenue and Build Stronger Relationships Today

Sojern, Benchmark Research Partners, and Wyndham share how hoteliers around the world are using first-party data and the results they are seeing.

Watch Webinar
Upcoming Webinar

How Hoteliers can Turn Data into Direct Booking Success: A UK&I Perspective

Dive into these UKI travel trends and learn how to use data to activate a direct booking marketing strategy

Watch Webinar
Europe, Latin America, and North America Webinar
Calendar
Clock
Asia Pacific, Middle East, and Africa Webinar
Calendar
Clock
Calendar

COVID-19: An Attraction CMOs Insights on Marketing Through a Pandemic

Regardless of the location, attractions across the globe are taking extra precautions to ensure the safety of their guests. In our webinar, hear from the CMO of Universal Parks and Resorts, Alice Norsworthy, on how they are successfully marketing a major attraction during a pandemic. Alice shares how they solved for a myriad of challenges and answers questions like: What new procedures were put in place? How have they adjusted their marketing strategies? Are most guests driving or flying? Get valuable takeaways that you can apply to your marketing efforts.

For real-time insights specific to your region or country, check out our insights dashboard.
00
Days
00
Hrs
00
Min
00
Sec

Webinar Speakers

Noreen Henry

Chief Revenue Officer

Noreen Henry oversees the global commercial team, including sales, operations, and strategic partnerships. With more than 25 years of experience in travel, Noreen drives corporate commercial strategy using the intersection of digital media and online distribution as a guide. Prior to Sojern, she served as CEO of WayBlazer, an artificial intelligence travel technology start-up. Before that, Noreen served as chief revenue officer at DHISCO, senior vice president at Travelocity Global, and vice president at Intent Media. She also served on the board of directors with HSMAI and as a vice president with HEDNA. Henry is a graduate of Harvard Business School, Advanced Management Program and earned a BA from the University of North Texas.