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Activating a Multichannel Strategy to Drive Direct Bookings

In this five-part webinar series, Sojern provides an in-depth overview of the digital marketing landscape for travel marketers with practical tips, advice and real-world examples of how hotels, attractions, and destinations can use digital advertising to drive bookings. In this webinar, Emily Dille, Director of Marketing Communications at Classic Hotels & Resorts, joined Kurt Weinsheimer, Sojern’s Chief Solutions Officer, to provide an overview of the multi-channel digital advertising landscape. They walk through all the major channels including metasearch, Facebook, Instagram, programmatic display, and search and explain where each channel fits into the traveler’s path to purchase.

Please download the slides here.
‍Valencia Hotel Group achieved a 9X ROI when they went multichannel.

Webinar Speakers

Kurt Weinsheimer

He/Him
Chief Solutions Officer

Kurt Weinsheimer leads the solutions organization at Sojern, which includes product, data science and engineering. A veteran in travel marketing, Kurt has more than 15 years of experience in online travel commerce and media and is the force behind Sojern’s mission to offer digital marketing solutions for the travel industry. Prior to Sojern, Kurt served in executive and leadership positions at Netpulse, Spot Runner Inc., Cendant Travel Distribution Services, WorldRes.com, and Patagonia. He was also founder and GM of the hotel division for Orbitz. Kurt holds a Master’s in business administration, marketing and organizational behavior from Northwestern University and a Bachelor of Arts degree in English and political science from Boston College.

Emily Dille

Director of Marketing & Communications, Classic Hotels and Resorts

More On-Demand Webinars

We are proud to be thought leaders in digital marketing for travel, providing the industry with the latest trends and insights.

New Research: How Hotels Are Using First-Party Data To Drive Revenue and Build Stronger Relationships Today

How Hoteliers can Turn Data into Direct Booking Success: A UK&I Perspective

Sojern & Google Present: Maximizing Direct Booking Performance with Sojern and Google Hotel Ads

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Activating a Multichannel Strategy to Drive Direct Bookings

In this five-part webinar series, Sojern provides an in-depth overview of the digital marketing landscape for travel marketers with practical tips, advice and real-world examples of how hotels, attractions, and destinations can use digital advertising to drive bookings. In this webinar, Emily Dille, Director of Marketing Communications at Classic Hotels & Resorts, joined Kurt Weinsheimer, Sojern’s Chief Solutions Officer, to provide an overview of the multi-channel digital advertising landscape. They walk through all the major channels including metasearch, Facebook, Instagram, programmatic display, and search and explain where each channel fits into the traveler’s path to purchase.

Please download the slides here.
‍Valencia Hotel Group achieved a 9X ROI when they went multichannel.

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Webinar Speakers

Kurt Weinsheimer

Chief Solutions Officer

Kurt Weinsheimer leads the solutions organization at Sojern, which includes product, data science and engineering. A veteran in travel marketing, Kurt has more than 15 years of experience in online travel commerce and media and is the force behind Sojern’s mission to offer digital marketing solutions for the travel industry. Prior to Sojern, Kurt served in executive and leadership positions at Netpulse, Spot Runner Inc., Cendant Travel Distribution Services, WorldRes.com, and Patagonia. He was also founder and GM of the hotel division for Orbitz. Kurt holds a Master’s in business administration, marketing and organizational behavior from Northwestern University and a Bachelor of Arts degree in English and political science from Boston College.

Emily Dille

Director of Marketing & Communications, Classic Hotels and Resorts

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