Latest Reports
Before Takeoff: The Upper-Funnel Growth Playbook for Airlines
Your best prospects are choosing an airline before they ever search for a fare. This playbook shows you how to reach them first.
Win Wave Season: The Upper-Funnel Marketing Playbook for Cruise Lines
By January, the cruise shortlist is set. This playbook shows you how to make the list before wave season begins.
Win the Road: The Upper-Funnel Marketing Playbook for Car Rental Brands
By the time a traveler opens your offer, they've already chosen a brand. This playbook shows you how to win that decision earlier.
Explore More Reports
Email Marketing for Hotels: How to Drive Direct Bookings and Guest Loyalty
Travelers have more booking options than ever, making it harder for hotels to stand out. Email marketing gives you a direct line to guests, helping you build stronger relationships and drive more direct bookings.
Upper-Funnel Marketing for Travel Brands: A Complete Guide to Building Awareness and Demand
Learn how thoughtful, upper-funnel content can help your brand make a meaningful first impression with travelers.
State of Destination Marketing 2025
The State of Destination Marketing 2025 gathers insights from nearly 200 DMOs and industry experts to explore the challenges and ideas shaping the future of destination marketing.
Hotel Tech Report | The Ultimate Buyer’s Guide to Reputation Management Software 2025
By capturing feedback at every stage of the guest journey—pre-stay, in-stay, and post-stay—reputation management software empowers hotels to resolve issues proactively and turn satisfied guests into brand advocates.
The Power of Co-Op Marketing: Driving Success for You and Your Stakeholders
With modern co-op marketing, get more out of your campaigns and connect with travelers in a whole new way.
Unlocking Revenue: How Hoteliers Build Profitable Guest Relationships
Success in hospitality hinges on delighting guests; this report offers insights from a global study on effective engagement strategies to improve operations and boost financial performance.
The Hotel Marketer’s Playbook: A Guide to Navigating the Marketing Funnel
Travelers today are more spontaneous and enthusiastic about exploring new destinations than ever before. Now’s the time to master your marketing funnel to connect with these eager adventurers.
State of Destination Marketing 2024
Get a glimpse of the latest industry trends and challenges for destination marketers, and use these insights to equip you for 2024 planning and beyond.
The Destination Marketer’s Guide to Always-On Marketing
Always-on marketing is a customer-centric way to personalize your campaigns and connect with travelers on their terms.
How Hotel Brands Are Using First-Party Data to Drive Revenue & Build Stronger Relationships
We partnered with Benchmark Research Partners to survey hotel marketers about their first-party data strategies.
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