sojern blog

Fresh Perspectives on Travel, Technology, & Trends

From emerging technology to shifting traveler expectations, we unpack what’s happening in travel today. Stay informed with perspectives that help travel brands make smarter decisions in a shifting landscape.

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Sojern Culture
Sojern Gives Back

Global Unity: Sojern Employees Shine a Light on Breast Cancer

Sojern employees donated, volunteered, and moved for breast cancer.

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AI
Hotel
Hotel Chain

The Complete Guest Experience: Overcoming the Top Three Challenges Once They Walk Through the Door

Hoteliers can capitalize on new opportunities and reap huge benefits

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Destination
AI
Travel Trends

New Report: The State of Destination Marketing 2024

Our latest report shares insight to help guide DMOs when planning for 2024.

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Sojern Culture

Celebrating Black History Month: Sojern's Inspiring Talk with Javeno Mclean

We welcomed Javeno Mclean to share his message—Exercise is for all.

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Agency
Global
Hotel

Bridging the Gap: How Agencies Partner with Travel Experts for Data-Driven Success

Agencies exceed client goals by leveraging travel data and expertise.

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Cookieless
Privacy

Navigating the Privacy Landscape: A Sojern Perspective for Hotel Marketers

Privacy isn't a roadblock, but an avenue for building trust.

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Destination
North America

Always-On With Visit Pensacola: Why Moving Beyond Seasonal Strategies Worked for This Beachside Destination

Nicole Stacey shares why always-on marketing works for Pensacola.

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Hotel
Hotel Chain
Global

The Wellness Revolution: Hotel Marketing for the Modern Traveler

Wellness tourism has emerged as a powerful trend within hospitality.

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DEI
Destination

Reaching LGBTQ+ Travelers in the Moments That Matter

LGBTQ+ consumers are putting their money where their values are.

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Travel Trends
Europe
Seasonal Travel

Unlocking Success: Black Friday, Cyber Monday, and Travel Tuesday Insights for Travel Marketers

Black Friday, Cyber Monday, and Travel Tuesday Traveler Insight

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