Hotel Castell and Sojern Partner to Grow Direct Bookings from New Guests

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Hotel Castell and Sojern Partner to Grow Direct Bookings from New Guests

CHF 75K+
in direct booking revenue in seven months
Decreased
bookings from third parties
Increased
direct bookings from new guests

Summary

Hotel Castell had no problem with repeat business, but attracting new guests was a challenge. The team partnered with Sojern to tackle this, using a pay-on-the-stay, commission-based advertising solution. Sojern attracted new guests to Hotel Castell and provided them with an always-on marketing strategy

The aim of every hotel is to have more guests, and more new guests. Most of the bookings we get from Sojern are from new guests. In fact, direct bookings are up overall, and we appreciate that.
Eva Leitner, Executive Assistant

About

Hotel Castell

Hotel Castell is a 68-room boutique property located high above the Swiss village of Zuoz. Built in 1913, the hotel is popular among nature and sports enthusiasts. “It’s important to treat our guests personally,” says Executive Assistant Eva Leitner, “That’s the reason we have a lot of repeat business.”

Hotel Castell ad example on a laptop device
Hotel Castell ad example on a laptop device

About

Hotel Castell

Hotel Castell is a 68-room boutique property located high above the Swiss village of Zuoz. Built in 1913, the hotel is popular among nature and sports enthusiasts. “It’s important to treat our guests personally,” says Executive Assistant Eva Leitner, “That’s the reason we have a lot of repeat business.”

Hotel Castell

Challenge

With outstanding customer service and incredible outdoor surroundings, Hotel Castell enjoys a lot of repeat business. However, the team struggled to attract new guests to their property without the help of third parties. “Having an online presence is very important,” explains Ms. Leitner, “We wanted to make the most of that opportunity.” They began working with Sojern in November 2018 in order to attract new guests to their website.

Approach

With access to millions of real-time search and booking intent signals, Sojern sees who is searching for travel to Zuoz or Switzerland more generally. Sojern reaches these travellers with engaging messages from Hotel Castell, across multiple marketing channels. These messages inspire travellers to visit their website where they can learn more and book directly. The hotel works on a pay-on-the-stay commission-based solution that Sojern offers to independent hoteliers.

Results

In the seven months since the partnership began, Sojern generated CHF 75,295 in direct bookings for Hotel Castell, from marketing across a mix of display, search, Facebook, and Instagram. Since partnering, Sojern now represents 18% of the property's direct bookings, and third-party bookings are down. But more importantly, even though it is closed between April and June, Hotel Castell now has a marketing strategy that is on—even when they’re not.

Hotel Castell ad example on a mobile device

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