Marriott International Achieves 40% Better Conversion Rate Reaching Travelers Across Their Path to Purchase

diamond shaped images a various luxurious locations
Results

40% better conversion rate

among users exposed to both the upper and lower funnel campaigns

6% higher booking activity

and 21% higher search activity on marriott.com by serving display, video, and native ads in combination

Users booked 5 days earlier

when exposed to both campaigns compared to the brand awareness campaign only
Package Used
Managed Service
Channels
Display
Native
Video
Industry
Hotel

As a leading and innovative hospitality company, Marriott International and M1M sought to overcome the complexities of multichannel marketing and engage their customers across their path to purchase. By leveraging intent data to target potential guests based on where they were in their purchase journey, Sojern helped them to achieve a 40% better conversion rate and a further 6% lift from multichannel exposure.

"We enjoy working with Sojern and appreciate the value and performance they bring to our digital marketing—not just with the great ROI, but the comprehensive insights, fantastic customer service, and reaching the audiences most important to us."

Steven Dow
Media Director at Digitas

Goal

With 30 brands and more than 8,000 properties in their portfolio, Marriott encompasses every style of travel, from luxury to extended stays. The Marriott International team partnered with the digital marketing experts at the Publicis entity, M1M, who developed an audience-centric global marketing approach for this campaign. Both turned to Sojern to help them bridge walled gardens and reach the growing leisure travel audience.

Solution

Marriott International and M1M partnered with Sojern to run a multichannel campaign in the EMEA region, combining upper and lower funnel tactics. By exposing travel audiences as soon as they showed intent through to conversion, more bookings and searches for Marriott were seen per traveler. Additionally, multichannel exposure led to shorter booking windows, and earlier engagement promoted deeper relationships - on average, from last impression to conversion - travelers remembered Marriott 20 days later when they went to book their trip.

Download PDF

Read Similar Stories

When you think of thought leaders, think Sojern. It’s no secret that the travel industry looks to us when it comes to identifying the latest trends and insights.

This is some text inside of a div block.

VILA VITA Parc Resort & Spa

VILA VITA Parc Resort & Spa Win The Direct Booking Battle with Sojern

This is some text inside of a div block.

Andaz San Diego

Andaz San Diego achieves a 33:1 ROI and travel marketing expertise with Sojern

This is some text inside of a div block.

Art Hotel Wrocław

Art Hotel Wrocław Partners with Sojern to Attract New Guests to Their Property

By clicking “ACCEPT ALL”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.